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Big Brands Use When Going Global

Everything Translation November 9 , 2020 | 4 min

The Top Strategy Big Brands Use When Going Global  

Taking the leap to bring your brand to the global stage is a big risk, and a lot of work needs to go into making sure it is done successfully. Discover the... Read More

Localization Insights

Going Global Multi-Market Expansion

October 13 , 2020 | 5 min

Going Global: Multi-Market Expansion Lessons from Airbnb

Corinne Sharabi Large businesses that thrive locally often struggle to translate and replicate that success on a global level. From a single air mattress to a global brand, how did Airbnb do it?

Everything Translation

International SEO & translating Keywords

October 10 , 2020 | 5 min

Is Translating My Keywords Good Enough for International SEO?

Corinne Sharabi When you translate to a new language, your SEO research doesn’t carry over. Here's what you need to know about international SEO.

Everything Translation

Translation events

October 7 , 2020 | 5 min

10 Must-Attend Translation Industry Events in 2020 (& 2021)

Liraz Postan Offering keynote speeches from trailblazers in the field, as well as networking opportunities for industry leaders around the globe, localization conferences and meetings keep our industry cutting- edge and allow businesses to...

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Everything Translation

LocFromHome - Identify business identity

September 22 , 2020 | 3 min

LocFromHome: Identifying BLEND's Business Identity

Corinne Sharabi Getblend's Head of Strategy Nir Sabato took the #LocFromHome audience through a process to help them identify their own unique business identity.

Everything Translation

markeeting to a japanese audience

August 5 , 2020 | 3 min

Marketing to a Japanese Audience? Take the Subtle Approach

Ann Chen When going global, adaptation to each international market’s needs, norms, and nuances is key. Localization can help with that.

Everything Translation

smartest investment

August 5 , 2020 | 3 min

Why Localization is This Year's Smartest Investment

Adria Crangasu With the potential for tremendous gain, the question should be, why not?

Everything Translation

How Global Brands Can Thrive Post Corona

July 26 , 2020 | 4 min

How Global Brands Can Thrive Post Corona

Corinne Sharabi As countries focus on their local citizens, is global business going to be an additional casualty of COVID-19?

Everything Translation

Translation Memory Software Advantages and Disadvantages

June 20 , 2020 | 3 min

Translation Memory Software: Pro's and Con's

Liraz Postan Prior to discussing the merits and pitfalls of utilizing translation memory software, it is imperative to understand precisely what this technology is able to do.

Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

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