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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

advertising translation techniques for international companies

Everything Translation September 26 , 2023 | 8 min

Marketing and Advertising Translation Techniques for International Companies

Adverts come in many forms: from TV, movie, and radio to newspaper, magazine, website, and social media advertisements. If your brand or company is looking to expand internationally then you definitely need... Read More

Localization Insights

Sustainability and Ecommerce Localization

September 25 , 2023 | 10 min

Exploring Fashion Industry Localization

Corinne Sharabi No matter what industry you’re in, this has been a tough year. For some sectors, life will return to business as usual. But others are still pivoting and learning to adjust to...

Localization Insights

September 18 , 2023 | 4 min

Beyond January 1st: New Year Celebrations Around the World

Corinne Sharabi The concept of celebrating the New Year is a universal one, but the timing and customs associated with it vary greatly from culture to culture. While January 1st marks the beginning of...

Localization Insights

September 18 , 2023 | 9 min

Shopify Store Localization: The Complete Guide

Corinne Sharabi Once a retailer has an online presence, it should, in theory, be able to reach a global audience. But there are still plenty of hurdles, starting with language barriers and cultural differences....

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Localization Insights

September 18 , 2023 | 7 min

Netflix's 9 Step Localization Strategy for International Streaming Success

Mike Hayhurst With the explosion of streaming content services in recent years, new movies and TV series can be premiered and viewed in multiple countries at the same time. For example, Netflix has over...

Localization Insights

September 18 , 2023 | 6 min

5 Expert Tips For Your Next Video Game Voice Over Project

Matt Strach A lot of work goes on behind the scenes to make video and mobile games feel local, and you might not know where to start. One of the most important aspects of...

Localization Insights

September 18 , 2023 | 10 min

Localization: The Key to Maximizing the 2023 Holiday Sales Season

Corinne Sharabi This year, more than ever before, people are turning to eCommerce for their shopping. With Black Friday and the holiday sales season approaching, retailers need to improve their localization if they want...

Localization Insights

best audio post-production tips

September 18 , 2023 | 9 min

10 Essential Audio Post-Production Tips

Mike Hayhurst Whether watching an episode of your favorite series or listening to a podcast, audio quality plays a critical role in the overall experience. An audio mix overseen by professionals helps your audience fully...

Localization Leaders

September 13 , 2023 | 6 min

Localization Leaders: Meet Google’s Dean Seeley

Corinne Sharabi This month, we sat down with Dean Seeley, Localization Strategy Lead at Google. What started as an online search engine, Google now offers and owns over 50 online services and products, including...

Localization Insights

September 12 , 2023 | 8 min

Transcreation: Definition, Benefits, and Examples for Global Brand Success

Eilon Gueler When expanding into new markets, brands and marketers employ many different tools and strategies. However, the key goal remains the same. If messaging fails to engage and resonate with international audiences, there’s...

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