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Big news: BLEND has acquired GM Voices!
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Localization Leaders: Meet Renato Beninatto
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Introducing BLEND Multilingual Helpdesk for Zendesk
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Inside BLEND: How Our Head of Customer Support Runs The Show
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Product Updates BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders Carrie Fischer from Subway Interview April 6 , 2021 | 5 min

Localization Leaders: Meet Carrie Fischer

Atara Braun Meet Carrie Fischer, Globalization Services Manager at Subway and Program Director of Events and Content for the Global Community at Women in Localization (WIL). With over 28 years of localization industry experience,...
Industry Trends Continuous Localization May 3 , 2021 | 6 min

Should You Switch to Continuous Localization?

Alex Pereverzevs (Lokalise) Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release.
Industry Trends Communications Across the Globe April 11 , 2021 | 3 min

How International Businesses Communicate Across the Globe

Atara Braun Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today...
Product Updates BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders renato beninatto interview June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...

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Product Updates zendesk multilingual helpdesk June 7 , 2021 | 4 min

Introducing BLEND Multilingual Helpdesk for Zendesk

Yaron Kaufman
Localization Insights BLEND customer support strategy June 7 , 2021 | 7 min

Inside BLEND: How Our Head of Customer Support Runs The Show

Shira Pik-Nathan
Industry Trends localization glossary June 6 , 2021 | 5 min

What Localization Terms Do You Need to Know? A Basic Glossary

Guy Kaimowitz Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...
Localization Insights improving customer centricity June 5 , 2021 | 6 min

3 Ways Companies Can Improve Customer Centricity for Global Customers

Katerina Klymentenko When you own the corner store, a cheerful greeting and helpful attitude are the fundamentals of customer service. Customer service is no less important for global corporations, but a friendly smile is...
Industry Trends slatorcon remote blend ceo ecommerce panel May 19 , 2021 | 3 min

SlatorCon Remote 2021: Key Takeaways On Globalizing eCommerce

Rotem Leibovitz-Maman
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Industry Trends Continuous Localization May 3 , 2021 | 6 min

Should You Switch to Continuous Localization?

Alex Pereverzevs (Lokalise) Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release.
Industry Trends AI Powered MT April 12 , 2021 | 4 min

AI-Powered Translation: Glocalization Leaders’ Best Kept Secret

Yaron Kaufman As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the...

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