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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
paula manzur booking.com Localization Leaders June 30 , 2025 | 10 min

Localization Leaders: Meet Booking.com’s Paula Manzur

 In this episode of the Localization Leaders Podcast, we’re joined by Paula Manzur, the Language AI Strategy Lead at Booking.com. Paula takes us through her unique journey from linguist to AI strategist,... Read More arrow-right
Localization Insights top 5 localization problems May 29 , 2025 | 7 min

Top 5 Common Localization Problems (and How to Avoid Them)

Corinne Sharabi If there’s one important lesson everyone learns in localization, it’s this: localization isn’t straightforward, and it’s not usually obvious. As humans, we have a tendency to assume that other people think and...
Everything Translation AI content optimization May 28 , 2025 | 9 min

AI Content Optimization: Revolutionizing Digital Performance

Adria Crangasu Content creation is a huge business. By the end of 2022, the market for it was valued at over $13 billion. However, producing content that is optimized to rank highly in search...
Localization Insights localization quality May 21 , 2025 | 6 min

Localization Quality: Best Practices for Global Content

Corinne Sharabi When you’re scaling globally, content is one of your most powerful assets—as long as it truly speaks to your audience. That’s where localization comes in. And while speed and scalability matter, quality...
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Localization Insights china localization ebook May 20 , 2025 | 10 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Localization Insights best software localization provider May 15 , 2025 | 11 min

10 Best Software Localization Services: What to Look for in 2025

Fouad Habash In recent years, there’s been a seismic shift toward global-first software. Localization services are a crucial tool for adapting software to meet the needs of multilingual users and align with cultural expectations....
Localization Insights best localization companies May 15 , 2025 | 10 min

Top 10 Localization Companies in 2025 for Global Expansion Success

Adria Crangasu Have you reached market saturation at home? Perhaps you’re looking further afield to secure new customers in untapped territories. It’s time to start thinking seriously about localization. In theory, it’s possible to...
Localization Leaders jaap van der meer taus May 12 , 2025 | 11 min

Localization Leaders: Meet TAUS’s CEO, Jaap van der Meer 

Corinne Sharabi In this episode of the Localization Leaders podcast, BLEND CEO Yoav Ziv sat down with one of the most influential voices in the language technology industry, Jaap van der Meer, CEO of...
Localization Insights multilingual SEO optimization WPML April 29 , 2025 | 10 min

Optimizing Content for Multilingual SEO in 2025

Liraz Postan Optimizing your website for SEO is a powerful way to reach new audiences, but when you add localization into the mix, the potential to connect with a global audience multiplies. Whether you're...
Localization Insights what is langops April 14 , 2025 | 5 min

LangOps: The Future of Scalable, Efficient, AI-Powered Localization

Corinne Sharabi Global expansion is no longer reserved for enterprise giants. Today, companies of all sizes can go global—launching products, building communities, and scaling operations in markets around the world. But reaching global audiences...
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