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10 Best Practices for Game Localization
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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Industry Trends Best Practices for Game Localization May 19 , 2022 | 6 min

10 Best Practices for Game Localization

Guy Kaimowitz As of early 2022, the worldwide gaming industry was worth well over $300 billion dollars with 2.9 billion active players. The Asia Pacific market alone was worth $72.2 billion. If you want your...
Everything Translation May 9 , 2022 | 4 min

What is Automatic Translation? Is it Right for Your Localization Projects?

Corinne Sharabi Robots replacing humans is a hot topic these days, and translation was one of the forerunners in this machine versus human contest. The aim of any automation is to save time by...

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Localization Insights April 18 , 2022 | 5 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....
Multi-market Spotlight April 12 , 2022 | 6 min

Localizing for the Brazilian Market

Matt Strach With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size...
Everything Translation Brazilian Portuguese Vs. European Portuguese April 12 , 2022 | 7 min

Brazilian Portuguese Vs. European Portuguese Translation: What's the Difference?

Avital Abramzon Portuguese is one of the most widely spoken and fastest-growing languages in the world.
Localization Insights April 6 , 2022 | 6 min

The Ultimate Guide for Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Localization Insights March 25 , 2022 | 5 min

What Is AI Translation and How Does It Work?

Matt Strach AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Industry Trends March 22 , 2022 | 5 min

Top Localization Professionals Tell All

Matt Strach We surveyed localization professionals working in some exciting companies that have seen the benefits of localization and have become advocates for using localization to improve their reach, increase sales, and give their...
Localization Insights March 14 , 2022 | 9 min

A Beginner's Guide to Performing Localization Quality Assurance 

Matt Strach Investing in content localization is an essential part of expanding beyond home markets. But how can you understand whether localization efforts have been successful, and how to improve localization campaigns in the...
Localization Insights gendered language March 8 , 2022 | 5 min

What is gendered language?

Avital Abramzon Gendered language consists of words and phrases that ascribe gender-based attributes or feature an inclination to one sex. While some languages are notable for gendering nouns or even objects, others are grammatically...
Localization Leaders petra petrusic localization leader lelo February 14 , 2022 | 5 min

Localization Leaders: Meet LELO's Petra Petrušić

Shira Pik-Nathan This month, we spoke with Petra Petrušić, the Translation Project Manager at LELO. LELO is a Stockholm-based luxury pleasure brand that leads the market in design, technology, reputation, and innovation.

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