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Popular Posts

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Industry Trends

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

best localization podcasts

Localization Insights October 3 , 2022 | 2 min

Best Localization Podcasts for Global Businesses

With over 387.4 million global podcast listeners and counting in 2022, there’s no question that podcast popularity is growing each year. And for good reason! Podcasts are a hands-free and fun way... Read More

Everything Translation

literal translation vs conveying the sense

October 3 , 2022 | 3 min

Literal Translation vs. Conveying the Sense of the Text

Liraz Postan Also called as direct translation which is found in everyday usage, literal translation means to render the text from one form the first language to another.

Localization Insights

Holiday sale season localization

September 29 , 2022 | 6 min

How to Localize Your Holiday Marketing for Global Audiences

Corinne Sharabi With October around the corner, the holiday season is coming up and it’s time to lock in your campaigns for the end of the year. Get the most out of the 2022...

Multi-market Spotlight

US market localization for startups

September 22 , 2022 | 5 min

The Biggest Barriers for Startups Entering the American Market

Ira Kay For many international startups, the American market is typically the natural first choice for expansion. Not only is the US the largest economy in the world, the country also represents the largest...

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Localization Insights

Localization in the Travel Industry

September 6 , 2022 | 5 min

Localization in the Travel Industry: Best Strategies for Global Presence

Michael Piorkowski The travel industry is back and stronger than ever. Just a little over half a year into 2022, a real sense of optimism has returned to the tourism sector. According to the...

Everything Translation

fictional language game of thrones house of the dragon

August 18 , 2022 | 3 min

Fictional Language Creation in "Game of Thrones"

Corinne Sharabi With the premiere of the long-awaited "Game of Thrones" prequel, "House of the Dragon," coming this Sunday, August 21, we realized it was time to brush up on our GOT languages before...

Industry Trends

recession proof localization strategy

August 15 , 2022 | 5 min

5 Ways to Recession Proof Your Localization Strategy and Execution

Ira Kay If you’re a localization manager right now, you’re probably being asked to do a lot with very little. The current state of the markets has led to mass layoffs and budget cuts....

BLENDers insights: translators and voice talent

August 8 , 2022 | 1 min

BLENDers Insights: Why Our Talents Love What They Do

Roni Levin We are proud to only work with the best talents in the business. One thing that makes them stand out is their love for what they do. But why are voice actors...

Localization Insights

eLearning Video Localization Tips

July 27 , 2022 | 5 min

5 Tips for Successful eLearning Video Localization

Mike Hayhurst The online learning market has boomed in recent years with the eLearning industry expected to be worth nearly $331 billion by 2025. And with the rise of remote work and globalization, more...

Industry Trends

Stranger Things subtitles meme

July 26 , 2022 | 2 min

How Stranger Things' Subtitles Went Viral

Corinne Sharabi The use of words like "squelch" and "wetly" in the subtitles of Netflix's Stranger Things season 4 has caught the attention of viewers around the world – and rightly so. According to...

Everything Translation

Tips for French translations

July 14 , 2022 | 5 min

Translating to French? Avoid These Common Mistakes

Olivia Issembert French is one of the most widely spoken languages around the world, with 276 million speakers worldwide. It has the second highest number of native speakers in Europe, and it is the...

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