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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

what is langops

Localization Insights April 14 , 2025 | 5 min

LangOps: The Future of Scalable, Efficient, AI-Powered Localization

Global expansion is no longer reserved for enterprise giants. Today, companies of all sizes can go global—launching products, building communities, and scaling operations in markets around the world. But reaching global audiences... Read More

Localization Insights

the end of globalization

April 4 , 2025 | 6 min

The End of Globalization? Global Trade Is Changing, But Localization Matters More Than Ever

Corinne Sharabi There’s been a lot of talk lately about tariffs, reshoring, and the so-called “end of globalization.” Some businesses are wondering: If everything is coming back home, does localization still matter? The short...

Localization Leaders

Localization Leaders podcast Evan Kramer MotionPoint

April 3 , 2025 | 8 min

Localization Leaders: Meet MotionPoint’s Evan Kramer

Corinne Sharabi In this episode of the Localization Leaders Podcast, we’re joined by Evan Kramer, the CEO of MotionPoint. MotionPoint has been at the forefront of website localization, helping global brands seamlessly adapt their...

Everything Translation

How to Translate a Website with BLEND wpml

April 3 , 2025 | 8 min

How to Translate a Website with BLEND

Adria Crangasu Research says that 40% of online shoppers won’t buy from a website that’s not in their native language. English, the most popular language online, is still used by only 25% of internet...

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CX, Voice & IVR

voice over artist vs ai voice

April 3 , 2025 | 8 min

Voice Over Artists vs. AI Voices: Which is Better for Your IVR?

Karen Ford Interactive Voice Response (IVR) systems are a key component of many company’s customer service offerings. IVR can provide important information to callers or handle complex requests by using menu selections and voice...

CX, Voice & IVR

IVR scripts

April 3 , 2025 | 7 min

IVR Scripts That Work: Tips for Writing Effective IVR Prompts

Karen Ford As more companies are choosing to embrace automation solutions, Interactive Voice Response (IVR) systems are becoming increasingly common. IVR prompts often serve as the first point of interaction between customers and your...

Everything Translation

how i evaluate translations

April 2 , 2025 | 10 min

How To Evaluate Translation Quality: 8 Point Checklist

Liraz Postan Due to my experience in the translation industry, I am frequently called upon to review others’ work and to help train other translators in how to evaluate and review an initial translation.

Everything Translation

english to french canadian translation

April 1 , 2025 | 9 min

English to French Canadian Translation: Not As Simple as It Seems

Liraz Postan French is not a monolithic language but has a variety of dialects and versions around the world, so any attempt to translate marketing or other business materials for a specific region –...

Localization Insights

standardization vs localization

April 1 , 2025 | 7 min

Standardization vs. Localization: Choosing the Right Strategy for Global Business Growth

Corinne Sharabi For any brand that’s thinking about moving into new territories, the standardization vs. localization debate comes up. Standardization is a useful approach for companies comfortable with the idea of uniform branding and...

Everything Translation

translation project brief

March 26 , 2025 | 6 min

Creating a Killer Translation Brief: 5 Pro Tips for Success

Corinne Sharabi To avoid time-consuming back and forth discussions with your translator and make both of your jobs easier, there’s one simple thing you can do – provide a good translation brief.

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