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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion?

There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local... Read More

Everything Translation

November 29 , 2023 | 9 min

What is a Translation Management System: Definition, Features, and Benefits

Fouad Habash A translation management system (TMS) is an indispensable part of the localization and translation process. Sometimes referred to as translation management software, these systems simplify the translation process and make it far...

Localization Leaders

November 28 , 2023 | 7 min

Localization Leaders: Meet Subway’s Carrie Fischer

Corinne Sharabi This month, we sat down with Carrie Fischer, Globalization Services Manager at Subway and President of Women in Localization. Subway is an American multinational fast-food restaurant franchise and the largest quick-serve restaurant...

Localization Insights

November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

Liraz Postan Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make...

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Localization Insights

November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...

Everything Translation

November 27 , 2023 | 9 min

Understanding the Basics: What is Machine Translation?

Fouad Habash Many businesses are turning to machine translation (MT) tools to speed up time to market and expand into new territories. While the concept of machine-assisted translations has been around for many years,...

Localization Insights

November 20 , 2023 | 3 min

2023 Holiday Gift Guide for Global Growth Teams

Corinne Sharabi The holiday season is here, and if you’re looking for the perfect last-minute gift ideas for globalization, international marketing, localization, or growth teams, we’ve got just the gift guide for you. This...

Localization Insights

November 20 , 2023 | 10 min

Importance of Localizing Internal Training for Employees

Corinne Sharabi Globalization has profoundly impacted every aspect of modern business by allowing companies to transcend borders. It has expanded the business landscape and allowed organizations to establish offices in multiple countries and even...

Localization Insights

November 16 , 2023 | 1 min

Talking TMS with David from Phrase

Corinne Sharabi In our second episode of Talking TMS, we spoke to Phrase's Enterprise Solutions Architect, David McNamee. Phrase is an enterprise translation tool that fully automates workflows.

Localization Insights

October 31 , 2023 | 9 min

Strategies for Collaborating with Local Social Media Influencers

Corinne Sharabi Entering new international markets can be both challenging and rewarding. Spreading a message to your target audience requires well-prepared marketing campaigns across multiple social media platforms, which can be difficult to establish...

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