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5 Things to Consider Before You Enter the German Market
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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Multi-market Spotlight June 30 , 2022 | 5 min

5 Things to Consider Before You Enter the German Market

Guy Kaimowitz As Europe's largest e-commerce market with a population of 84 million people, it’s no question that localizing for the German market is a smart business move. Germany has long been a star...
Everything Translation best practices for translating legal documents June 23 , 2022 | 5 min

Best Practices for Translating Legal Documents

Ira Kay When it comes to translating legal documents, there’s more to it than simply taking a document from one source language into another. Legal documents such as contracts, corporate or government proposals, birth...

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Localization Insights voice localization webinar June 20 , 2022 | 1 min

Webinar: Localizing Your Voice-over for a Global Audience

Matt Strach Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...
Everything Translation what to consider before you hire a voice-over service June 19 , 2022 | 5 min

10 Things to Consider Before You Hire a Voice-over Service

Matt Strach A voice-over is a narration by an unseen voice talent, used for diverse multimedia and voice-enabled applications like videos, virtual assistants, websites, and more. Voice-overs can be used to introduce or fully-narrate...
Industry Trends What is eLearning Localization blog June 7 , 2022 | 6 min

What is eLearning Localization and Why Does it Matter? 

Ishay Givon The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important...
Chinese Market 8 Reasons Why Foreign Companies Fail in China June 2 , 2022 | 6 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Industry Trends Localization Strategies for International Streaming Success blog May 30 , 2022 | 6 min

Localization Strategies for International Streaming Success

Mike Hayhurst With the explosion of streaming content services in recent years, new movies and TV series can be premiered and viewed in multiple countries at the same time. For example, Netflix has over...
Localization Leaders Valeria Balitsky Fiverr Localization May 26 , 2022 | 6 min

Localization Leaders: Meet Fiverr's Valeria Balitsky

Corinne Sharabi This month, we sat down with Valeria Balitsky, Head of Localization at Fiverr. Fiverr is an online marketplace that provides talents all over the world with a place to offer and share...
Industry Trends Best Practices for Game Localization May 19 , 2022 | 6 min

10 Best Practices for Game Localization

Guy Kaimowitz As of early 2022, the worldwide gaming industry was worth well over $300 billion dollars with 2.9 billion active players. The Asia Pacific market alone was worth $72.2 billion. If you want your...
Everything Translation May 9 , 2022 | 4 min

What is Automatic Translation? Is it Right for Your Localization Projects?

Corinne Sharabi Robots replacing humans is a hot topic these days, and translation was one of the forerunners in this machine versus human contest. The aim of any automation is to save time by...
Localization Insights April 18 , 2022 | 5 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....

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