Big news: BLEND has acquired GM Voices!

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Product Updates

BLEND has acquired GM Voices

juillet 13 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...

Localization Leaders

juillet 13 , 2021 | 5 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...

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Product Updates

juillet 13 , 2021 | 4 min

Introducing BLEND Multilingual Helpdesk for Zendesk

Yaron Kaufman Connecting with customers everywhere just got a little bit easier. BLEND’s new Multilingual Helpdesk integration allows Zendesk users to provide quick, cost-effective global customer support. Using a combination of machine translation and...

Industry Trends

juillet 13 , 2021 | 8 min

Devez-vous passer à la localisation continue ?

Alex Pereverzevs (Lokalise) La localisation continue comble le fossé entre la localisation et le développement. Elle intègre le processus de localisation dans un développement flexible, ce qui permet de fournir simultanément des produits localisés à...

Industry Trends

localization glossary

juillet 13 , 2021 | 5 min

What Localization Terms Do You Need to Know? A Basic Glossary

Guy Kaimowitz Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...

Localization Insights juillet 13 , 2021 | 7 min

Inside BLEND: How Our Head of Customer Support Runs The Show

Shira Pik-Nathan While BLEND's community of linguists is hard at work helping companies around the globe translate their customer support content, our own support team is working behind the scenes to help our customers...

Localization Insights

improving customer centricity

juillet 13 , 2021 | 6 min

3 Ways Companies Can Improve Customer Centricity for Global Customers

Katerina Klymentenko When you own the corner store, a cheerful greeting and helpful attitude are the fundamentals of customer service. Customer service is no less important for global corporations, but a friendly smile is...

Everything Translation

juillet 13 , 2021 | 5 min

BLEND, la nouvelle marque des créateurs de OneHourTranslation

Atara Braun L’économie « glocale » est en plein essor. Des milliers de communautés qui étaient financièrement indépendantes sont désormais intégrées et récoltent les fruits d’une économie mondiale commune. Les marques internationales qui cherchent à se...

Industry Trends

slatorcon remote blend ceo ecommerce panel

juillet 13 , 2021 | 3 min

SlatorCon Remote 2021: Key Takeaways On Globalizing eCommerce

Rotem Leibovitz-Maman Slator is a nexus for the language industry, offering critical conferences and articles for language professionals and their clients. This year, on May 13th, SlatorCon Remote was held, as the name suggests,...

Industry Trends

gaming localization covid

juillet 13 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

juillet 13 , 2021 | 6 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

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