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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights May 17 , 2023 | 6 min

The Complete Guide to Voice-Over Localization

Many businesses are now using localization services to extend their reach into new territories. Rather than create brand-new content for each target market, the same core content can be repurposed with localized... Read More

Localization Insights

April 27 , 2023 | 3 min

How "Star Wars" was localized for international audiences

Corinne Sharabi The Star Wars franchise is one of the most popular and influential movie series of all time, and it has captivated audiences around the world since its release in 1977. However, as...

Localization Insights

April 27 , 2023 | 5 min

10 Things You MUST Consider to Make it in the European Market in 2023

Ira Kay For North American businesses looking to expand into international territories, the European market of today is a lucrative prospect. Whether your business has outgrown the domestic market or you simply wish to...

Localization Insights

April 13 , 2023 | 2 min

Expert's Guide: How to Successfully Launch a Multimarket Product

Corinne Sharabi The digital age is truly an international one. The internet overcomes borders, allowing businesses to easily access new markets and expand their operations. Even small to medium-sized businesses can get in on...

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Localization Insights

March 7 , 2023 | 3 min

2023 Oscar Nominees in International Film

Corinne Sharabi The Academy Awards, also known as the Oscars, is one of the most prestigious film award ceremonies in the world. Each year, the event recognizes outstanding achievements in the film industry, with...

Localization Insights

March 7 , 2023 | 6 min

What is a Caller Experience and How to Nail It

Karen Ford Many customer journeys start and end online. However, some people struggle to come to a buying decision or reach a resolution. According to a 2022 survey by Salesforce, 54% of customers prefer...

Localization Insights

March 6 , 2023 | 7 min

Real-world AI-driven Applications are Signaling a New Frontier in MT

Guest writer Most of us working in the language industry have probably heard — and will continue to hear — about the importance of educating the C-suite on the return-on-investment (ROI) of localization. Few...

Localization Insights

Hall of Fame header image

January 17 , 2023 | 9 min

2022 Localization Hall of Fame: Top Localized Assets of the Year

Corinne Sharabi A collection of the best and most impactful localized assets of the year. As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading...

Localization Insights

2023 localization calendar

January 4 , 2023 | 7 min

Worldwide Holidays for Your 2023 Localization Calendar

Corinne Sharabi As a localization manager, it's important to stay informed about holidays and cultural events happening around the world, which can be a lot to keep track of. To make things easier, we...

Localization Insights

2022 year in review

January 3 , 2023 | 3 min

2022 Year in Review: Top Localization Content of the Year

Corinne Sharabi As the localization industry continues to grow with new technology, trends, and applications, it’s important to stay in the loop. From the localization’s impacts on the gaming and entertainment industries to the...

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