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Webinar: Localizing Your Voice-over for a Global Audience
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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights voice localization webinar June 20 , 2022 | 1 min

Webinar: Localizing Your Voice-over for a Global Audience

Matt Strach Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...
Everything Translation what to consider before you hire a voice-over service June 19 , 2022 | 5 min

10 Things to Consider Before You Hire a Voice-over Service

Matt Strach A voice-over is a narration by an unseen voice talent, used for diverse multimedia and voice-enabled applications like videos, virtual assistants, websites, and more. Voice-overs can be used to introduce or fully-narrate...

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Industry Trends What is eLearning Localization blog June 7 , 2022 | 6 min

What is eLearning Localization and Why Does it Matter? 

Ishay Givon The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important...
Chinese Market 8 Reasons Why Foreign Companies Fail in China June 2 , 2022 | 6 min

Eight Reasons Why Foreign Companies Fail in China 

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Industry Trends Best Practices for Game Localization May 19 , 2022 | 6 min

10 Best Practices for Game Localization

Guy Kaimowitz As of early 2022, the worldwide gaming industry was worth well over $300 billion dollars with 2.9 billion active players. The Asia Pacific market alone was worth $72.2 billion. If you want your...
Localization Insights April 18 , 2022 | 5 min

A Step-by-Step Guide to Creating a Successful Localization Strategy

Matt Strach Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....
Localization Insights April 6 , 2022 | 6 min

The Ultimate Guide for Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Localization Insights March 25 , 2022 | 5 min

What Is AI Translation and How Does It Work?

Matt Strach AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Localization Insights March 14 , 2022 | 9 min

A Beginner's Guide to Performing Localization Quality Assurance 

Matt Strach Investing in content localization is an essential part of expanding beyond home markets. But how can you understand whether localization efforts have been successful, and how to improve localization campaigns in the...
Localization Insights gendered language March 8 , 2022 | 5 min

What is gendered language?

Avital Abramzon Gendered language consists of words and phrases that ascribe gender-based attributes or feature an inclination to one sex. While some languages are notable for gendering nouns or even objects, others are grammatically...
Localization Insights ecommerce localization guide February 8 , 2022 | 2 min

eCommerce Localization: Download The Complete Guide

Shira Pik-Nathan After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their...

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