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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion?

There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local... Read More

Localization Insights

November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

Liraz Postan Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make...

Localization Insights

November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Matt Strach Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...

Localization Insights

November 20 , 2023 | 3 min

2023 Holiday Gift Guide for Global Growth Teams

Corinne Sharabi The holiday season is here, and if you’re looking for the perfect last-minute gift ideas for globalization, international marketing, localization, or growth teams, we’ve got just the gift guide for you. This...

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Localization Insights

November 20 , 2023 | 10 min

Importance of Localizing Internal Training for Employees

Corinne Sharabi Globalization has profoundly impacted every aspect of modern business by allowing companies to transcend borders. It has expanded the business landscape and allowed organizations to establish offices in multiple countries and even...

Localization Insights

November 16 , 2023 | 1 min

Talking TMS with David from Phrase

Corinne Sharabi In our second episode of Talking TMS, we spoke to Phrase's Enterprise Solutions Architect, David McNamee. Phrase is an enterprise translation tool that fully automates workflows.

Localization Insights

October 31 , 2023 | 9 min

Strategies for Collaborating with Local Social Media Influencers

Corinne Sharabi Entering new international markets can be both challenging and rewarding. Spreading a message to your target audience requires well-prepared marketing campaigns across multiple social media platforms, which can be difficult to establish...

Localization Insights

October 16 , 2023 | 8 min

Why Voice-Overs are More Relevant Than Ever: 2023 Trend Report

Matt Strach The voice-over industry has been around for more than a century. Since the first radio broadcast back in 1906, the industry has evolved considerably and voice-over opportunities have never been in short...

Localization Insights

October 16 , 2023 | 7 min

5 Things to Consider Before You Enter the German Market

Guy Kaimowitz As Europe's largest e-commerce market with a population of 84 million people, it’s no question that localizing for the German market is a smart business move. Germany has long been a star...

Localization Insights

October 16 , 2023 | 5 min

Localization in the Travel Industry: Best Strategies for Global Presence

Michael Piorkowski The travel industry is back and stronger than ever. Just a little over half a year into 2022, a real sense of optimism has returned to the tourism sector. According to the...

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