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Digital Media
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Blog
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Freelancers
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Translators, voice actors, linguistic experts, content writers -apply here
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Webinar: Localizing Your Voice-over for a Global Audience
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BLEND Pros
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Multi-market Spotlight
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Most Popular
Chinese Market
June 6 , 2020 | 4 min
3 Obstacles Chinese Gaming Companies Face When Going Global
Ann Chen
With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends
May 10 , 2021 | 5 min
The Gaming Localization Boom: What Role Did COVID-19 Play?
Ann Chen
In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders
May 13 , 2021 | 7 min
Localization Leaders: Meet Debora Cohen
Shira Pik-Nathan
Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights
June 20 , 2022 | 1 min
Webinar: Localizing Your Voice-over for a Global Audience
Matt Strach
Localizing text will always be essential, but our digital world demands that brands make authentic connections with voice and video as well. In this webinar, you'll learn the ins-and-outs of voice localization...
Everything Translation
June 19 , 2022 | 5 min
10 Things to Consider Before You Hire a Voice-over Service
Matt Strach
A voice-over is a narration by an unseen voice talent, used for diverse multimedia and voice-enabled applications like videos, virtual assistants, websites, and more. Voice-overs can be used to introduce or fully-narrate...
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Industry Trends
June 7 , 2022 | 6 min
What is eLearning Localization and Why Does it Matter?
Ishay Givon
The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important...
Chinese Market
June 2 , 2022 | 6 min
Eight Reasons Why Foreign Companies Fail in China
Ann Chen
With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Industry Trends
May 19 , 2022 | 6 min
10 Best Practices for Game Localization
Guy Kaimowitz
As of early 2022, the worldwide gaming industry was worth well over $300 billion dollars with 2.9 billion active players. The Asia Pacific market alone was worth $72.2 billion. If you want your...
Localization Insights
April 18 , 2022 | 5 min
A Step-by-Step Guide to Creating a Successful Localization Strategy
Matt Strach
Successful localization of content ensures that it is relevant to your target audience, creating trust, engagement, and ultimately business success. Get it wrong and you disengage or, worse, offend your potential market....
Localization Insights
April 6 , 2022 | 6 min
The Ultimate Guide for Navigating International Corporate Culture
Matt Strach
Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Localization Insights
March 25 , 2022 | 5 min
What Is AI Translation and How Does It Work?
Matt Strach
AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Localization Insights
March 14 , 2022 | 9 min
A Beginner's Guide to Performing Localization Quality Assurance
Matt Strach
Investing in content localization is an essential part of expanding beyond home markets. But how can you understand whether localization efforts have been successful, and how to improve localization campaigns in the...
Localization Insights
March 8 , 2022 | 5 min
What is gendered language?
Avital Abramzon
Gendered language consists of words and phrases that ascribe gender-based attributes or feature an inclination to one sex. While some languages are notable for gendering nouns or even objects, others are grammatically...
Localization Insights
February 8 , 2022 | 2 min
eCommerce Localization: Download The Complete Guide
Shira Pik-Nathan
After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their...
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