Localization Hall of Fame: Top Localized Assets for 2026

Corinne Sharabi

February 4 , 2026 · 14 min

A collection of the best and most impactful localized assets of the year.

Message from BLEND

In today’s hyper-competitive global landscape, localization has evolved from a “nice-to-have” feature to a core business strategy. As digital borders continue to dissolve, the ability to deliver a seamless, native user experience is what separates global leaders from the rest of the pack.

This year’s Hall of Fame highlights the direct link between linguistic precision and commercial success. We’ve selected projects that demonstrate how thoughtful localization drives every key business metric: from customer acquisition and retention to long-term brand loyalty.

As we navigate 2026, the industry has reached a turning point. We have moved beyond the initial “AI explosion” into an era of sophisticated integration. Efficiency is now expected, but resonance is where the battle for the customer is won. This year, we saw brands moving away from “one-size-fits-all” content and toward hyper-local experiences – using data and cultural intelligence to ensure that a user in Tokyo, Berlin, or São Paulo feels like the product was built specifically for them.

We are proud to showcase the companies that are leading the charge, proving that high-impact localization isn’t just about speaking the language, it’s about delivering value that resonates across every culture and every screen.

Join us in celebrating the visionaries who are defining what it means to be a truly global brand in 2026.

AppsFlyer’s “Modern Marketing Cloud” Fall Release in 6 Languages

Submitted by Debora Cohen, Head of Localization at AppsFlyer, a leading SaaS mobile marketing analytics and attribution platform

Pride-worthy project

In 2025, AppsFlyer executed its most significant marketing initiative to date: the launch of the Modern Marketing Cloud. This company-wide release signaled a fundamental repositioning, evolving AppsFlyer into an omnichannel, intelligent, and privacy-first platform built for the age of AI. To support this global rollout, the localization team delivered an extensive suite of assets under high-pressure timelines, including localized landing pages, marketing collateral, and video content for a global virtual event.

The localization process

This was a monumental cross-team effort that required deep synchronization across the organization. While the overall release was phased, the localization team focused on creating high-impact touchpoints for key growth markets.

The team fully localized the Fall Release landing page into six critical languages: Korean, Russian, Spanish, Portuguese, and Chinese. The process involved adapting complex technical concepts, such as agentic AI and privacy-first measurement, into culturally resonant messaging that maintained brand authority while appealing to local marketing leaders.

Project impact

The localized landing pages served as the gateway for international users to engage with the new platform, facilitating a truly global product launch. This project demonstrated how a strategic localization department enables fast-paced execution and ensures that major company milestones achieve maximum global reach and business resonance.

Check out AppsFlyer’s Fall Release in Korean

Cato Networks’ “Catopia” CTV Ad Campaign in 3 Languages

Submitted by Natascha Riegger, Localization Marketing Manager at Cato Networks, a network security company

Pride-worthy project

Over the past year, Cato Networks launched “Catopia,” a sophisticated Connected TV (CTV) advertising campaign localized for the German, French, and Dutch markets. By delivering high-impact video ads through streaming platforms, Cato Networks was able to bypass traditional broadcast channels and reach modern viewers where they are most active. This campaign successfully blended the high-intent impact of television advertising with the precision of digital targeting and measurement.

The localization process

It was vital for the team that the “Catopia” campaign felt native to each region rather than like a generic global rollout. The localization process involved carefully adapting the messaging and creative assets to align with local cultural nuances and regional media consumption habits. By localizing specifically for German, French, and Dutch audiences, the team ensured that the technical value proposition of their network security solutions resonated deeply with viewers across different European markets.

Project impact

The results of the localized CTV initiative were immediate and measurable. Since the campaign’s launch, Cato Networks has seen a notable growth in website traffic and branded search activity originating from the target regions.

HiBob’s AI-Driven Castilian Spanish Product Localization

Submitted by Pavel Riazanov, Senior Localization Manager at HiBob, a modern HR platform for global business

Pride-worthy project

To meet the growing demands of the European market, HiBob launched a strategic initiative to introduce Castilian Spanish (ES-ES) as a fully supported product language. While the platform previously offered Latin American Spanish, the team recognized that European users required specific adaptations in terminology, legal frameworks, and HR practices.

This project represented HiBob’s first AI-translated language in the product and established a new, high-efficiency standard for how the company expands its linguistic footprint.

The localization process

Rather than starting from scratch, the team utilized a sophisticated hybrid workflow. The process began with extensive linguistic research to catalog divergences between the two Spanish variants, followed by the creation of an expanded HR-specific glossary and style guide. The core of the project involved an AI-based adaptation strategy that evolved the existing ES-LATAM translation memory into ES-ES. By combining AI-powered language tools with traditional CAT systems, HiBob successfully accelerated the adaptation process while ensuring the tone remained professional and culturally appropriate for European HR professionals.

Project impact

The initiative successfully delivered a high-quality localized experience while significantly reducing costs and manual human involvement compared to traditional methods.

Beyond satisfying a critical business requirement for European customers, the project created a scalable framework for all future AI-assisted localization efforts at HiBob. It stands as a “proof of concept” for how linguistic asset reuse and AI integration can drive innovation and efficiency in global product expansion.

Lightyear’s “Investment Plans” Feature Launch in Multiple Languages

Submitted by Sälli Silm, Localization Lead at Lightyear, an investment platform that provides easy access to global markets

Pride-worthy project

In 2025, Lightyear launched its most anticipated feature to date: Investment Plans. This automated investment tool allows users to personalize and automate their long-term wealth building by creating tailored sets of stocks and funds.

While the feature appears seamless and intuitive to the customer, it is a highly complex product that required months of cross-functional development.

The localization process

The localization team was a central pillar in the cross-functional collaboration required for this launch. Because “Plans” involves complex financial logic and personalized goal-setting, the team had to ensure absolute clarity across every touchpoint.

This involved localizing the entire mobile and web UI, comprehensive help center articles, educational blogs, ad campaigns, and press releases. To meet the high expectations of their international investors, the team conducted extensive QA and rigorous testing to ensure the terminology was precise and the user journey felt native in every supported language.

“Everyone at Lightyear was working on it for months… making sure that our new product would meet our customers’ high expectations.”
– Sälli Silm

Project impact

The successful localization of Investment Plans empowered Lightyear’s global user base to take control of their financial futures using a tool that feels built for their specific market and language.

Check out Lightyear’s Plans

Miro’s AI Translation Service for Product UI and Help Center

Submitted by Alice Desmoulins, Head of Localization at Miro, a visual workspace for innovation where teams manage projects, design products, and build the future together

Pride-worthy project

In a landmark move for operational efficiency, Miro successfully operationalized an internal AI translation service governed by their localization team. The project focused on providing high-speed, high-quality translations for critical “technical” touchpoints, including the Product UI and the Help Center documentation.

This initiative represents a sophisticated internal collaboration between Language Managers, Localization Engineers, and the Miro Data Science team to build a proprietary solution tailored specifically to the Miro brand voice.

The localization process

The success of the service relied on a “Human-in-the-Loop” pioneering effort. Miro’s Language Managers conducted extensive trial-and-error testing to refine the prompts, feeding the model specific style guides and instructions to ensure linguistic accuracy.

Simultaneously, the engineering team built a seamless integration that automatically triggers the AI service whenever a new product string or help center page is submitted. This creates a continuous loop where content is translated, evaluated for quality, and published back to the platform almost instantaneously.

Project impact

The results of this internal AI service are staggering, with the team achieving a 99.99% reduction in translation delivery speed and a 99.99% reduction in translation costs, all while maintaining the high quality standards required for a technical product.

By removing the friction of traditional translation timelines, Miro has radically accelerated its global product updates. Following this success, the team is now looking to scale this internal AI model beyond technical UI, setting a new industry benchmark for AI-driven localization maturity.

monday.com’s Dedicated South East Asia Regional Homepage

Submitted by Ziv Berger, Senior Localization Operations Manager at monday.com, a versatile work operating system where teams can create workflow apps in minutes

Pride-worthy project

Following the opening of a new regional headquarters in Singapore, monday.com achieved a major milestone: the launch of its first dedicated South East Asia (SEA) regional homepage.

“This project represents a meaningful shift from localization as content adaptation to localization as regional experience design.”
– Ziv Berger

For the first time, users from the SEA region are redirected to a bespoke digital environment. While the content remains in English to serve the diverse professional landscape of the region, every element of the page has been intentionally crafted to reflect the local market, customer base, and business culture.

The localization process

The project was a masterclass in cross-functional orchestration. The Web Experience team developed the redirection logic and regional infrastructure, while the Design team utilized AI to create and refine user avatars that feel authentic to the SEA market. The Localization team worked as the bridge between global strategy and regional experts to swap out generic assets for market-specific customer stories, regional logos, and branding elements. This collaboration ensured that the high-level brand identity remained intact while the specific touchpoints felt inherently local.

Project impact

Beyond the immediate launch, this project established a repeatable, scalable framework for future regionalized experiences. The SEA homepage serves as a foundational “proof of concept” for market-specific experiences, bringing the company closer to its goal of making the platform feel truly native in every corner of the world.

Check out monday.com’s South East Asia Regional Homepage

MyHeritage’s Global Expansion to 50 Supported Languages

Submitted by Valentina Wainstein, Localization Team Lead at MyHeritage, a leading global discovery platform for family history and DNA testing

Pride-worthy project

In a landmark year for global inclusivity, MyHeritage expanded its platform’s reach to a total of 50 supported languages. This was achieved by localizing the entire “MyHeritage universe” – from the core website to mobile apps and marketing touchpoints – into nine entirely new languages. This project was a major cross-team effort designed to ensure that more people around the world can explore their family history and discover their ethnic origins in their own native tongue.

The localization process

To achieve this scale, the localization team developed a sophisticated, AI-driven workflow specifically designed to handle languages that had never before been supported on the platform. Recognizing that “one-size-fits-all” AI prompts would not suffice, the team developed bespoke prompts tailored to every distinct language family.

The process was anchored by a “human-in-the-loop” approach, involving extensive testing and validation with native speakers to refine the AI output and ensure cultural and linguistic accuracy. This rigorous testing cycle allowed the team to proofread and polish content at a speed that traditional methods could not match.

Project impact

Reaching the 50-language milestone has significantly lowered the barrier to entry for family history research worldwide. This project serves as a scalable blueprint for the future of the company, proving that AI-led localization can successfully bridge the gap to underserved markets without compromising on the quality and trust required for sensitive family history data.

Check out MyHeritage’s platform in 50 languages

Pareto Leads’ Dual-Language Hyper-Local Marketing Funnel

Submitted by Nathan Shapiro, CEO at Pareto Leads, a lead generation agency specializing in performance-driven marketing for local services

Pride-worthy project

In a standout demonstration of localization’s impact on lead generation, Pareto Leads developed a fully localized, dual-language marketing funnel for a professional locksmith service in Montreal. This project was designed to solve a common friction point in bilingual markets: the linguistic “drop-off” between an ad and the final service.

The team built an automated system that identifies the language preference of the searcher and maintains that experience in either French or English throughout the entire customer journey, from the initial search query to the live call center support.

The localization process

The project required a sophisticated “end-to-end” view of the user experience. Instead of simply translating an ad, Pareto Leads engineered a seamless transition between three distinct touchpoints.

First, language-specific ad copy was matched to search intent. Second, users were directed to dedicated landing pages optimized for their specific language and local cultural expectations. Finally, the funnel was integrated with localized call center support, ensuring that when a customer called for help, they were met by a representative who spoke their language natively. This level of synchronization ensured that the “local” promise made in the ad was fulfilled in the final human interaction.

Project impact

The results of this localization test were transformative, leading to a 74% increase in conversion rates. This project serves as a definitive “proof of concept” for the business value of linguistic precision. It proves that in hyper-competitive local markets, a seamless native-language experience isn’t just a convenience. It is a direct driver of trust and commercial success.

Experience Pareto Leads’ Localized Marketing Funnel for Serrurier

Skyscanner’s “DROPS 2025” Multi-Market Marketing Campaign

Submitted by Antonella Alterio, Localization Manager at Skyscanner, a leading global travel marketplace

Pride-worthy project

In 2025, Skyscanner launched “DROPS,” a new feature designed to alert travelers to significant price decreases. The localization team was central to the global debut, ensuring that the core concept – the universal joy of securing a 20% flight discount – felt personally relevant to travelers in every corner of the world. Rather than a simple rollout, the team transformed a single global idea into a culturally resonant experience, adapting both messaging and visuals to reflect how travel savings are perceived in different regional contexts.

The localization process

For the Skyscanner team, localization was the foundation of the campaign rather than an afterthought. The process began with deep discovery research to understand regional nuances, followed by intense collaboration with the Skyscanner Brand team. This allowed for a thoughtful adaptation of assets where every market could see themselves reflected in the campaign. As Localization Manager, Antonella Alterio notes:

“Our goal was to create a universally relatable idea while ensuring every market felt personally spoken to… Each market could see themselves in the campaign, not just a translation, but an authentic representation of how travel savings feel in their context.”
– Antonella Alterio

Project impact

The data clearly affirms the power of localized storytelling. The DROPS campaign delivered a measurable boost in conversions, with personalized, localized content achieving a significantly higher Click-Through Rate (CTR) compared to other simultaneous campaigns. Most notably, the click-to-install rate for localized DROPS content outperformed all previous campaigns.

Check out Skyscanner’s DROPS campaign

TikTok’s Multilingual User Experience & Infrastructure Overhaul

Submitted by Sibin Lu, Localization Project Manager at TikTok, the leading destination for short-form mobile video

Pride-worthy project

In 2025, TikTok executed a massive infrastructure upgrade to ensure a truly authentic multilingual experience for its hundreds of millions of users. This overhaul addressed deep-seated technical challenges, including the unification of language selectors across all platforms, adding 21 new languages to the web interface to achieve parity with mobile apps, and optimizing language fallback rules. By resolving long-standing app/device language mismatches, the team transformed TikTok’s localization from a background process into a visible, trust-building pillar of the global user experience.

The localization process

This project was a significant engineering and project management feat that required harmonizing disparate codebases across a fragmented ecosystem of web, iOS, and Android platforms. The team overcame immense technical debt by designing a sophisticated logic layer to accurately map user signals to precise language variants, such as distinguishing between Latin American and European Spanish. As Sibin Lu explains:

“Unifying language selectors across a fragmented, multi-platform ecosystem required harmonizing disparate codebases and product teams… This infrastructure overhaul was a complex engineering and project management feat that solved deep-seated, high-impact problems.”
– Sibin Lu

Project impact

The foundational value of this overhaul is immense. By fixing the data integrity issues caused by language mismatches, TikTok restored the accuracy of its analytics and personalization engines, ensuring users receive content that is truly relevant to them. The result is a coherent, predictable interface that significantly reduces cognitive load and frustration for global users. This work has not only delivered a more seamless user journey but has also created a robust, future-proof infrastructure that makes every subsequent localization initiative faster and more reliable.

Explore TikTok’s Language Selector

Wix’s “Hopp by Wix” Editor Launch in 36 Languages

Submitted by Ganaelle Elbaz, Co-Head of Localization Managers at Wix.com, a leading cloud-based development platform for millions of users worldwide

Pride-worthy project

In 2025, Wix launched the Hopp by Wix Editor, a comprehensive “Link in Bio” solution designed for global creators. This project went far beyond a standard UI translation; the team released the Editor interface in 23 languages with full native support. To ensure creators could build authentic connections with their own audiences, the team also localized the “content presets” (the actual building blocks of the pages) into 36 languages. This allows a creator to not only navigate the tool in their native language but to instantly generate high-quality, localized content for their followers.

The localization process

The project was a major technical and design achievement, particularly regarding the implementation of full Right-to-Left (RTL) support for Hebrew and Arabic. The team didn’t just translate strings; they fundamentally re-engineered the product and design layout to ensure a frictionless experience for RTL users. As Ganaelle Elbaz notes:

“We didn’t just translate the UI; we fundamentally adapted the product and the design to ensure a native, frictionless experience for RTL users. We achieved genuine ‘deep localization’ by ensuring that 100% of the creative assets—including all templates and presets—were adapted for local nuance.”
– Ganaelle Elbaz

Project impact

By removing language barriers within the Editor and the generated content itself, Wix has dramatically expanded the global accessibility of the Hopp platform. This “deep localization” strategy has empowered creators worldwide to use Hopp’s core tools to authentically connect with their audiences. The project stands as a testament to Wix’s commitment to providing a seamless, native experience that prioritizes user intent and cultural design standards over simple word-for-word translation.

Explore Wix’s Hopp platform in 36 languages

The Future of Localization in 2026 & Beyond

Thank you to the visionary teams who continue to redefine what it means to be a global brand. As we move through 2026, the trend is clear: we have moved past the era of “AI experimentation” and into the era of AI-human harmony. The focus has shifted from mere speed to Experience Design, where localization is the invisible engine driving both user trust and measurable business ROI.

Feeling inspired to elevate your global strategy? At BLEND, we specialize in hassle-free localization that bridges the gap between cutting-edge technology and human nuance. Our services are built to meet the demands of 2026.

Whether you’re scaling to your 50th language or engineering a bespoke regional experience, BLEND is here to ensure your expansion is efficient, accurate, and high-impact.

Contact us to see how our human-AI blend can take your global growth to the next level.

Looking for more inspiration? Check out the 2024 edition and 2023 edition of the Localization Hall of Fame.

Corinne Sharabi

Corinne is the Social Media and Content Lead at BLEND. She is dedicated to keeping global business professionals up to date on all things localization, translation, language and culture.