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voice localization marketing

Localization Insights September 5 , 2023 | 6 min

Enhance Your Multilingual Marketing Strategy With Voice Localization

Crafting a comprehensive marketing strategy in a domestic market and your native language is one thing, but as international reach and demand grows, more marketers than ever will be challenged with “local... Read More

Localization Insights

August 28 , 2023 | 8 min

AI Multilingual Customer Support: Why You Need It

Adria Crangasu Many companies are now long beyond borders to protect the bottom line. Whether it’s reduced consumer spending power at home or increasing competition from saturated markets, there are plenty of reasons why...

Localization Insights

August 28 , 2023 | 9 min

Product Internationalization vs Localization

Corinne Sharabi Internationalization and localization are often spoken in the same breath. While there’s definite overlap between the two, they’re distinct processes that each have their own benefits. If you want to launch a...

Localization Insights

August 22 , 2023 | 8 min

What is eLearning Localization and Why Does it Matter?

Corinne Sharabi The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important...

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Localization Insights

August 21 , 2023 | 10 min

A Beginner's Guide to Performing Localization Quality Assurance

Corinne Sharabi Investing in content localization is an essential part of expanding beyond home markets. But how can you understand whether localization efforts have been successful, and how to improve localization campaigns in the...

Localization Insights

gendered language

August 21 , 2023 | 5 min

Gendered Language Explained

Corinne Sharabi Gendered language consists of words and phrases that ascribe gender-based attributes or feature an inclination to one sex. While some languages are notable for gendering nouns or even objects, others are grammatically...

Localization Insights

website localization process

August 17 , 2023 | 10 min

How to Localize Your Website: 13 Key Steps for Smooth Implementation

Adria Crangasu Localization is a must for any brand looking to connect with global consumers. It’s a far more involved process than simple translation. As well as adapting the core message from one language...

Localization Insights

ecommerce localization guide

August 15 , 2023 | 4 min

eCommerce Localization: Download The Complete Guide

Corinne Sharabi After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their...

Localization Insights

The top eCommerce Marketing Strategy to Improve Your Store's Profitability

August 15 , 2023 | 8 min

The Top eCommerce Marketing Strategy to Improve Your Store's Profitability

Corinne Sharabi Attracting customers to your online store can be tricky business - but it doesn’t have to be. And, it doesn’t necessarily require spending a ton on eCommerce marketing either.

Localization Insights

localization glossary

August 14 , 2023 | 7 min

What Localization Terms Do You Need to Know? A Basic Glossary

Adria Crangasu Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of...

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