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Localization Insights August 12 , 2023 | 4 min

‘Barbie’ Gains Global Success with Localized Marketing Campaigns

Since its record-breaking opening weekend at the US box offices, the world hasn’t stopped talking about Greta Gerwig’s latest film, Barbie. It makes sense, considering the film’s estimated $150 million marketing budget.... Read More

Localization Insights

August 10 , 2023 | 15 min

Growing Your Podcast: 17+ Techniques for Global Reach and Success

Corinne Sharabi Downloadable podcasts have been around since 2005. However, it’s only fairly recently that podcasts have become a global phenomenon. As of 2023, there are an estimated 5 million active podcasts, with more...

Localization Insights

July 28 , 2023 | 6 min

Top 10 Video Games with Localization

Adria Crangasu The international gaming industry is huge, with consumers from vastly diverse cultures enjoying many of the same games. According to a study released in March 2022, nearly 3.1 billion people were playing...

Localization Insights

July 28 , 2023 | 7 min

What is Data Enrichment?

Keren Fornis What is data enrichment? Simply put, it's the process of integrating new datasets and updated information into an existing database. The main aim of the enrichment process is to ensure high levels...

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Localization Insights

July 21 , 2023 | 7 min

Social Media Localization: What You Need to Know

Corinne Sharabi If you’re a brand looking to go global, you’ll need to prioritize social media localization. In 2023, an estimated 4.9 billion people are using at least one social media platform. These local...

Localization Insights

common mistakes when building a multilingual website

July 19 , 2023 | 8 min

Multilingual Website Best Practices and Mistakes to Avoid

Adria Crangasu A website is the most effective tool for reaching global customers. It’s cheap and easy to access from any part of the world. That said, a website targeting a global market doesn’t...

Localization Insights

ways to translate website

July 19 , 2023 | 6 min

Business Website Translation: 6 Ways It Can Help You Thrive

Corinne Sharabi In today's global world, it's important for businesses to think beyond their own borders in order to be successful and stand out amongst the competition. For your company to grow and expand...

Localization Insights

July 19 , 2023 | 7 min

Should You Switch to Continuous Localization for Your Business?

Corinne Sharabi Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release.

Localization Insights

July 18 , 2023 | 10 min

UI Localization Best Practices: Improve User Experience

Adria Crangasu Software localization is a complex process. Along with accurate translations, a software localization project involves dozens of other processes that adapt the user interface for a global audience. It requires adapting to...

Localization Insights

July 16 , 2023 | 11 min

Unlocking Global Success: Decoding Localization in Marketing

Corinne Sharabi If you want your business to compete on the world stage, you need to be thinking about localized marketing campaigns. In a digital age, international expansion is no longer the preserve of...

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