After steadily growing over the last 20 or so years, eCommerce experienced a major boom with the onset of the Covid-19 pandemic. With more users shopping online from the safety of their homes, businesses from retail to restaurants and everything in between had to pivot to an online model. While this presented its challenges, it also gave businesses the opportunity to reach even more potential customers around the globe, rather than just selling locally.
However, more and more businesses are realizing that to succeed in the world of eCommerce and compete with the millions of other brands online, they need to appeal to their customers. As we always say, they need to BLEND in locally in order to stand out. The key to doing this is – you guessed it – localization. Businesses must not only translate their websites, but also localize those translations to appeal to local preferences and cultural norms, as well as ensure formatting and imaging, SEO, payment methods and options, and more are all localized to increase sales in every new market.
This is no easy feat, and even the biggest and most established companies may need some assistance to step outside the markets they know. That’s why we’ve created an eBook to guide you through every step of the way as you take your own eCommerce store or business from local to global.
Take a sneak peek at what you’ll get when you download the eBook.
The Future of eCommerce
“The definition of eCommerce seems simple enough – buying goods and services online. But it’s hard to believe that just one generation ago, eCommerce was in its infancy and most people had never made an online purchase. In its early days in the 1980s, eCommerce wasn’t much more than an an online store and database allowing buyers and sellers to connect. But since the launch of Amazon.com in 1995, eCommerce has taken many forms and is the foundation for whole new industries.”
“Once a retailer has an online presence, it should, in theory, be able to reach a global target audience. But there are still plenty of hurdles, starting with language barriers and cultural differences. Localization is the process of removing those barriers to reach local markets.”
Growing Your eCommerce Business with Localization
“By using localization rather than just translation, your business will have the native look and feel of native language that immediately makes customers comfortable.”
The Localization Process – Step by Step
“At BLEND, we use our 4x4P strategy to break down the stages of the customer experience. These four categories include all the elements of your site and your customer support communications that will need to be localized. For each element, you’ll have to localize language, graphics, cultural references, and technical details, as we discussed earlier in the section.”
Behind the Scenes – the Technology Behind the Localization
“For most eCommerce companies, the eCommerce website is the center of your business. Keeping it complete, clear, and up-todate is crucial for international customers. Once you add in multiple languages and local markets, it gets even more challenging.”
BLENDing in- Tools for Growing your Global Presence
“When it comes to localization, each eCommerce site has its own unique needs. BLEND has been providing translation services especially geared towards global eCommerce websites for over a decade.”
Working with BLEND to Maximize Your Potential
“There’s a whole world out there waiting to discover your eCommerce business, and we are ready to help you get the word out. Whether you are just starting to think about going global, or you want to be sure you’re making the most of every local market, BLEND has a solution.”
In the ever-expanding realm of eCommerce, where boundaries blur and connections span the globe, the power of localization emerges as a beacon of growth and resonance. As the digital landscape evolves, so does the art of understanding and using local language and connecting with diverse audiences. This eBook stands as your compass, guiding you through the intricate web of localization – transcending mere translation to infuse your business with authenticity and familiarity in every corner of the world.
Embark on this journey with confidence, armed with insights that unravel the nuances of the commerce localization and its profound impact. From embracing cultural intricacies to conquering technical complexities, your path to a truly global eCommerce presence becomes illuminated. In partnership with BLEND, pioneers in empowering global businesses, your expansion is not just a possibility, but a reality waiting to flourish.
Step into the future of eCommerce with localization as your trusted ally, and let your brand resonate harmoniously across cultures, languages, and borders. Your journey has begun, and the world is ready to embrace your story – uniquely localized, universally embraced.