Localization is much more than run-of-the-mill translation. It is a process of adapting a product, application, or document-related content to meet linguistic, cultural, and any other target market requirement. The purpose of localization is to give the service or product essence and value that meet the needs of a target market, and to make it feel native for local readers, users, or customers.
Small and midsize businesses, or SMBs, which are looking to invest in quality localization or have just initiated the localization process, are often still unfamiliar with the terminology surrounding the concept. While localization is primarily aimed at quality translation, it also involves many other technologies that complement the process.
Without further ado, here is a detailed look inside the professional terminology and glossary surrounding the localization process.
Agile localization is a combination of practices that integrate localization and translation into an agile product development process. Here, the localization is implemented as part of the agile process, whereas in continuous localization, it is entirely incorporated into the software’s continuous performance and delivery.
API, or Application Program Interface, specifies how software components should interact with one another. APIs are used when programming GUI, or graphical user interface, components.
The term CAT stands for Computer-Assisted Translation, and it is often used for the translation of ordinary documents. CAT Tools can include Crowdin, Memsource, XTM, Smartcat, OmegaT, Trados, Metatexis, Wordfast, and other software.
Continuous localization integrates the translation into software development cycles. Instead of adding a separate localization workflow to an existing agile software development process, localization teams work with content as soon as developers make it available.
This process allows you to search any word, phrase, and wording sequence within the translation memory. You can find the translation units by searching and see how they have been translated before.
Collaborative Translation refers to the process of a group of people working together on a particular translation process to improve content quality. It is considered the utmost time-saving translation process.
This term stands for ‘do not translate,’ and it refers to trademarks, brand names, slogans, and other phrases that don’t need to change and can use their original language.
DTP, short for desktop publishing, is the concept of reformatting localized documents in the target language in the original design. This is done by a design specialist and is necessary when the source text is part of a layout, to ensure that the text in the target language is still formatted nicely as text length or direction may change when it is translated.
Fuzzy Matching is the most significant benefit of using a TM. It is the process of matching a segment after the localization project is submitted. Each segment is compared with the new translation content.
Globalization is the adaptation of a particular resource that meets the requirements of multiple cultures and locales.
A glossary is a list of terms and definitions from the localization industry intended for a specific localization process. Glossaries explain each related localization term, along with a suitable translation for it wherever possible.
GUI is short for Graphical User Interface. This process involves translating the text strings that appear on text boxes, windows, icons, or dialog boxes, and resolves every error message that appears on the screen.
The process of internalization refers to designing content or products to make sure that they can be localized into numerous countries and regions without implementing any engineering changes.
This process describes the combination of a language and a particular country where the terminology is adapted, whether for a specific design or content.
The process of culturally adapting products, services, content, communications, and other business aspects to make them speak the language of a potential customer in your target market.
The acronym LSP stands for Language Service Provider. LSP refers to companies that offer translation and widespread linguistic services. These can include anything from interpretations to translations and language program learning.
MT is the acronym for Machine Translation. The MT process involves translating content from one language to another. Since it does not include any human translation, the quality of the generated content can be debatable.
NLP, or Natural Language Processing is the automatic manipulation of natural language, like speech and text, by software.
NMT is a fully-automated translation technology that uses neural networks, which provides more accurate translation by taking into account the context in which a word is used, rather than just translating each individual word separately.
NMTPE or Neural Machine Translation Post-Editing is another form of MT or Machine Translation. Much like MT, NMTPE revolves around machine translation, which can process generous volumes of text, followed up by a review from a human translator as an added layer of quality assurance.
This term refers to the process of verifying if your product is ready for localization. Instead of translating the product into a different language, the original text is replaced with an altered version.
RTL or right-to-left term is a process used for languages that are read and written from right to left. These languages include Hebrew, Arabic, Urdu, and Japanese. Because of these languages, it is crucial to adjust content when translating from right to left and vice versa. The layout of these languages can also affect UX and design of various written materials or websites.
Segment refers to a sentence, piece of text, or phrase, that represents a cognitive unit. It is utilized when searching for a match in the translation memory.
Simship refers to simultaneous shipping. This shipping method term is used when content is released for both domestic and foreign markets. It became standard in the language and IT sectors.
Transcreation is a relatively new term within the localization world. Many advertising translation specialists and marketers use this term to describe keeping the meaning of a message by translating it into another language without changing its original tonality, style, and intent. In this way it is a combination of translation and creation of content from scratch – rather than translating word for word, sometimes the content needs to be created in a new way that keeps the original meaning instead.
Transcription is another term in the localization glossary that refers to the process of converting audio or non-editable content into written form – all in the same language.
TM, or Translation Memory, is a database that keeps the original content that is translated for a language pair in translation units. Translation Memory is utilized to eliminate unnecessary translations or preserve relevant and already translated content.
Translation Management System or TMS is software for automating the translation process. This software supports complex projects and eliminates unnecessary and repetitive tasks from manual translation.
Agile localization involves integrating localization and translation seamlessly into the agile product development cycle. This approach synchronizes the localization process with development, ensuring they run concurrently.
A Content Management System (CMS) is a software application designed for users without HTML knowledge to effectively manage website content. Common CMS tools include WordPress, HubSpot, Drupal, and Joomla. Explore our CMS integrations for more details.
101% matching occurs when a string’s text and context in translation memory precisely match the text of another string.
GILT represents Globalization, Internationalization, Localization, and Translation, encompassing key aspects of adapting products and content for global audiences.
In-context translation enables translators to view the surrounding environment of a word or sentence. This mechanism displays the source text alongside other content like background images or product screenshots. Lokalize provides in-context features.
International SEO involves optimizing your website to achieve higher search engine rankings for diverse languages and countries. By strategically approaching international SEO, you can broaden your global audience, increase website traffic, and drive sales. Learn about crafting an effective international SEO strategy to unlock your online business’s full potential.
Keys serve as unique identifiers used in code, files, or other contexts to represent text. During language-specific versioning, these identifiers are substituted with language-specific values. In formats like .po, base language values act as keys.
Language codes assign letters or numbers to classify languages, such as “ES” for Spanish.
A language pair refers to languages in which a translator or interpreter can offer translation services.
A Language Service Provider (LSP) supplies language-related services like translation, localization, and interpretation. Learn about selecting the right LSP in our comprehensive guide.
Localization testing involves validating and verifying the localized aspects of software or mobile applications.
Markup language encompasses web languages like HTML, XML, and XHTML, dictating content formatting and layout using tags. Tags surround phrases to specify formatting, with content inside tags requiring translation.
A multilingual workflow automates business processes involving multilingual content, typically utilizing translation management systems, machine translation, and translation memory.
Post-edited machine translation refers to human translators reviewing software-generated translations, combining the efficiency of machine translation with human accuracy.
Proofreading entails reviewing translated text for spelling, grammar, syntax, coherence, and other errors.
A Software Development Kit (SDK) provides developers with tools, libraries, documentation, code samples, and guidelines for creating software applications on specific platforms.
Quality assurance (QA) is the process of evaluating whether a product or service meets the specified localization and internationalization requirements.
XLIFF, short for XML Localization Interchange File Format, is a preferred XML-based method for exchanging data in the translation industry, facilitating seamless collaboration.
XML stands for eXtensible Markup Language, used as metadata to describe various markup languages.
With over 10 years of experience in the localization industry, Adria is an expert in designing localization and translation solutions for global businesses in every industry. Adria is BLEND’s Solutions Architect and the Chapter Manager of Women in Localization Romania.
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