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international new years celebrations

Localization Insights December 2 , 2024 | 5 min

Beyond January 1st: New Year Celebrations Around the World

The concept of celebrating the New Year is a universal one, but the timing and customs associated with it vary greatly from culture to culture. While January 1st marks the beginning of... Read More

Localization Insights

content localization

November 30 , 2024 | 8 min

What is Content Localization? A Complete Guide for Global Businesses

Corinne Sharabi Expanding into new markets offers enormous growth opportunities for global businesses, but to succeed, your message needs to resonate with diverse audiences. This is where content localization comes into play. At its...

Localization Insights

advertising localization

November 29 , 2024 | 7 min

Why Advertising Localization Is Crucial for Global Campaign Success

Corinne Sharabi If you want to advertise globally, localization is essential. However, advertising localization isn’t as straightforward as word-for-word translation. To succeed as a truly international brand, you need a market-by-market approach that considers...

Localization Insights

iOS Localization

November 25 , 2024 | 6 min

iOS Localization: Best Practices for Successful Global Apps

Adria Crangasu Things are rarely straightforward when it comes to iOS localization. Alongside high-quality translations, countless other factors come into play to ensure an iOS app is fully localized for new markets. Below, we’ll...

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Localization Insights

Blend Localization team working together in a modern office

November 14 , 2024 | 7 min

What is a Multidomestic Strategy and Why is it Crucial for Global Business?

Corinne Sharabi Expanding into new markets brings exciting opportunities but also complex challenges. A one-size-fits-all strategy often falls short in today’s culturally diverse world. Adopting a multidomestic strategy can help your brand connect with...

Localization Leaders

October 30 , 2024 | 7 min

Localization Leaders: Meet HP Indigo’s Brigitte Benett

Corinne Sharabi Learn from Brigitte’s 18+ years in the localization industry as she shares why a small localization team works at HP Inc., her best advice for fostering internal support for localization, plus skills...

Localization Insights

what is a localization engineer

October 29 , 2024 | 7 min

What is a Localization Engineer? Role & Skills

Adria Crangasu No two localization projects are ever the same, with each one offering unique challenges. However, the role of a localization engineer remains much the same across any project. Key duties include isolating...

Localization Insights

Ultimate Guide to eLearning Localization

October 28 , 2024 | 6 min

eLearning Localization Best Practices

Corinne Sharabi The online learning market has boomed in recent years with the eLearning industry expected to be worth nearly $331 billion by 2025. And with the rise of remote work and globalization, more...

Localization Insights

October 28 , 2024 | 7 min

The Pros and Cons of Globalization in Today’s World

Corinne Sharabi Long gone are the days when countries could only hope to trade with neighboring nations. In an increasingly connected world, global trade is the standard, with consumer goods and online services readily...

CX, Voice & IVR

People focused on work in a shared office setting

October 20 , 2024 | 7 min

8 Key Benefits of Professional IVR Recordings for Your Business

Corinne Sharabi Looking to streamline call handling, improve customer satisfaction rates, and improve your chances of repeat business? You’ll need to start prioritizing customer service improvements. While refining a customer service offering manned solely...

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