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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights improving customer centricity June 5 , 2021 | 6 min

3 Ways Companies Can Improve Customer Centricity for Global Customers

Katerina Klymentenko When you own the corner store, a cheerful greeting and helpful attitude are the fundamentals of customer service. Customer service is no less important for global corporations, but a friendly smile is...
Industry Trends slatorcon remote blend ceo ecommerce panel May 19 , 2021 | 3 min

SlatorCon Remote 2021: Key Takeaways On Globalizing eCommerce

Rotem Leibovitz-Maman Slator is a nexus for the language industry, offering critical conferences and articles for language professionals and their clients. This year, on May 13th, SlatorCon Remote was held, as the name suggests,...

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Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Industry Trends May 3 , 2021 | 6 min

Should You Switch to Continuous Localization?

Alex Pereverzevs (Lokalise) Continuous localization bridges the gap between localization and development. It integrates the localization process into agile development, allowing for localized products to be delivered simultaneously with each new feature release.
Industry Trends AI Powered MT April 12 , 2021 | 4 min

Glocalization Leaders’ Best Kept Secret

Yaron Kaufman As with all business decisions, choosing a translation method is all about balance. While just fifty-odd years ago, human translation - at an average rate of 2,000 words daily - was the...
Industry Trends Communications Across the Globe April 11 , 2021 | 3 min

How International Businesses Communicate Across the Globe

Atara Braun Not very long ago, the idea of translating an online presence into multiple languages felt daunting. How could it be done? The cost, the time…it all felt prohibitive. Fast forward to today...
Localization Leaders April 6 , 2021 | 5 min

Localization Leaders: Meet Carrie Fischer from Subway

Atara Braun Meet Carrie Fischer, Globalization Services Manager at Subway and Program Director of Events and Content for the Global Community at Women in Localization (WIL). With over 28 years of localization industry experience,...
Chinese Market How to Choose the Right Chinese Dialect March 31 , 2021 | 6 min

Chinese Translation & Localization: How to Choose the Right Chinese Dialect

Shira Pik-Nathan Translating Chinese and diving into Chinese localization can be a complex task. For those unfamiliar with the Chinese language, it is often unclear which Chinese dialect to translate into for your target...
Industry Trends Sustainability and Ecommerce Localization March 22 , 2021 | 7 min

The Newest Fashion: Sustainability and Ecommerce Localization

Ausra Gonen No matter what industry you’re in, this has been a tough year. For some sectors, life will return to business as usual. But others are still pivoting and learning to adjust to...
Everything Translation March 17 , 2021 | 4 min

BLEND, the latest brand offering from the creators of OneHourTranslation

Atara Braun The ‘glocal’ economy is thriving. Thousands of once economically independent communities are today embedded in and reap the benefits of a common global economy. International brands seeking to truly stand out globally,...

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