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Product Updates BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...
Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Industry Trends 5 tips for improving games with voice-overs August 11 , 2021 | 4 min

5 Tips for Powering Up Your Video Game Voices in Any Market

Matt Strach A lot of work goes on behind the scenes to make video and mobile games feel local, and you might not know where to start. One of the most important aspects of...
Localization Leaders watson srivathsan blend localization leaders August 5 , 2021 | 9 min

Localization Leaders: Meet Amazon's Watson Srivathsan

Atara Braun Meet Watson Srivathsan, Product Manager at Amazon AI. We spoke to him about the groundbreaking work he's doing at Amazon to improve their NMT and make it on par with professional human...

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Everything Translation why computers can't replace human translators August 3 , 2021 | 4 min

5 Reasons Why Computers Can't Replace Human Translators

Ira Kay Despite being considered a relatively "new and modern" phenomenon, machine translation has existed since the 1950s. Over the years, it has vastly improved, so much so that the translation industry is continuously...
Industry Trends ways to translate website July 14 , 2021 | 5 min

6 Ways Website Translation Can Improve Your Business

Shira Pik-Nathan In today's global world, it's important for businesses to think beyond their own borders in order to be successful and stand out amongst the competition. For your company to grow and expand...
Product Updates how to translate your website with BLEND July 13 , 2021 | 6 min

How to Translate your Website with BLEND

Yaron Kaufman Research says that 40% of online shoppers won’t buy from a website that’s not in their native language. English, the most popular language online, is still used by only 25% of internet...
Localization Leaders Localization Leaders: Rachel Carruthers from Canva July 13 , 2021 | 9 min

Localization Leaders: Meet Rachel Carruthers

Shira Pik-Nathan This month, we sat down with Rachel Carruthers, Head of Internationalization & Localization at Canva, the popular design platform. Learn all about her journey from a paralegal in California to heading a...
Everything Translation why your company needs a translation style guide and glossary July 6 , 2021 | 3 min

Why Your Company Needs a Translation Style Guide & Glossary

Ira Kay If you’re new to or less familiar with the localization industry, it may come as a surprise to learn that a “correct” translation is far more subjective than you think. Five professional...
Product Updates BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...
Product Updates June 7 , 2021 | 4 min

Introducing BLEND Multilingual Helpdesk for Zendesk

Yaron Kaufman Connecting with customers everywhere just got a little bit easier. BLEND’s new Multilingual Helpdesk integration allows Zendesk users to provide quick, cost-effective global customer support. Using a combination of machine translation and...
Localization Insights June 7 , 2021 | 7 min

Inside BLEND: How Our Head of Customer Support Runs The Show

Shira Pik-Nathan While BLEND's community of linguists is hard at work helping companies around the globe translate their customer support content, our own support team is working behind the scenes to help our customers...

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