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Localization Leaders: Meet KAYAK’s Bea Verdasco
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Brazilian Portuguese Vs. European Portuguese Translation: What’s the Difference?
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5 Tips for Powering Up Your Video Game Voices in Any Market
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Localization Leaders: Meet Amazon’s Watson Srivathsan
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All Topics Everything Translation Industry Trends Localization Insights Localization Leaders Multi-market Spotlight Product Updates Uncategorized

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Product Updates BLEND has acquired GM Voices June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...
Localization Leaders June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...
Everything Translation Chinese Gaming June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Multi-market Spotlight How to Choose the Right Chinese Dialect March 31 , 2021 | 7 min

Chinese Translation & Localization: How to Choose the Right Chinese Dialect

Shira Pik-Nathan Translating Chinese and diving into Chinese localization can be a complex task. For those unfamiliar with the Chinese language, it is often unclear which Chinese dialect to translate into for your target...
Industry Trends Sustainability and Ecommerce Localization March 22 , 2021 | 7 min

The Newest Fashion: Sustainability and Ecommerce Localization

Ausra Gonen No matter what industry you’re in, this has been a tough year. For some sectors, life will return to business as usual. But others are still pivoting and learning to adjust to...

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Everything Translation blend brand story March 17 , 2021 | 4 min

BLEND, the latest brand offering from the creators of OneHourTranslation

Atara Braun The ‘glocal’ economy is thriving. Thousands of once economically independent communities are today embedded in and reap the benefits of a common global economy. International brands seeking to truly stand out globally,...
Everything Translation Multilingual Keywords Blog March 16 , 2021 | 4 min

The Expert Marketers Guide to Multi-market Expansion - Part II: Multilingual Keywords

Oli Graham The first marketing step necessary to create a global web presence in new and unfamiliar languages, that does require knowledge of your target market language, is keyword research. Simply translating the most...
Multi-market Spotlight Chinese Companies Going Global March 16 , 2021 | 4 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....
Everything Translation Local CPC & DR March 8 , 2021 | 4 min

The Expert Marketer’s Guide to Multi-market Expansion - Part I: Local CPC & DR

Oli Graham One of the biggest challenges that affiliate marketers and website owners face is the over-supply of English language content available online. For the most lucrative affiliate markets - business software, financial products,...
Localization Leaders March 8 , 2021 | 6 min

Localization Leaders: Meet Cecilia Maldonado

Shira Pik-Nathan In BLEND's Localization Leaders series, we sit down every month with industry leaders who are paving the way for advances in localization through their work. For the first post of the series,...
Industry Trends API-driven Translation Workflows March 6 , 2021 | 4 min

BLEND's LocFromHome Talk: API-driven Translation Workflows

Avital Abramzon BLEND’s top execs, Daniel Gray and Daniel Itliaander collaborated to deliver an inspiring lecture to their colleagues on the value of integrating API-based localization workflows. They presented at the most recent LocFromHome...
Localization Insights Monday.com lessons learnt March 1 , 2021 | 7 min

Localization and Global Expansion: Lessons from monday.com

Shira Pik-Nathan Work operating system monday.com has grown from a small, Tel Aviv-based startup to a global success story. What role has localization played in their transformation? In 2019, monday.com officially became a tech...
Everything Translation Killer Translation Brief December 29 , 2020 | 6 min

Creating a Killer Translation Brief: 5 Pro Tips for Success

Shira Pik-Nathan To avoid time-consuming back and forth discussions with your translator and make both of your jobs easier, there’s one simple thing you can do – provide a good translation brief.
Everything Translation Launching a Successful Global Marketing Campaign December 14 , 2020 | 7 min

5 Tips for Launching a Successful Global Marketing Campaign

Laura Kloot It’s a small world after all. Yes, really! And it’s all thanks to the internet.

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