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Localization Insights

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Localization Insights

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Corinne Sharabi Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

standardization vs localization

Localization Insights December 24 , 2025 | 7 min

Standardization vs. Localization: Choosing the Right Strategy for Global Business Growth in 2026

For any brand that’s thinking about moving into new territories, the standardization vs. localization debate comes up. Standardization is a useful approach for companies comfortable with the idea of uniform branding and... Read More

Localization Insights

AI content tools

December 19 , 2025 | 15 min

12 Best AI Tools to Use for Content Creation in 2026

Adria Crangasu There’s been a lot of talk about the rise of artificial intelligence over the past couple of years. One area where AI has come into its own is the field of content...

Localization Insights

Localization Analytics

December 18 , 2025 | 6 min

How to Use Localization Analytics to Drive Better Business Decisions

Adria Crangasu In the world of global expansion, intuition and guesswork are expensive luxuries businesses can no longer afford. The difference between localization success and failure often comes down to one critical capability: the...

Localization Insights

Ai Translation vs Human Translation

December 17 , 2025 | 7 min

AI Translation vs. Human Translation: Pros and Cons

Fouad Habash Artificial intelligence has revolutionized machine translation in recent years. However, no matter how advanced the technology has become, this software has a long way to go before it can truly compete with...

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Localization Insights

ROI of localization

December 16 , 2025 | 7 min

The ROI of Localization: Measuring Impact with Metrics That Matter

Adria Crangasu Localization is no longer a nice-to-have expense; it's a strategic investment that directly impacts your bottom line. Yet many businesses struggle to quantify the return on their localization efforts, making it difficult...

Localization Insights

Localization in Marketing

December 16 , 2025 | 6 min

Localization in Marketing: How Global Brands Drive 3X Conversion with Cultural Adaptation

Corinne Sharabi In an increasingly connected global marketplace, the gap between good and great marketing often comes down to one critical factor: localization. The data is compelling, brands that invest in comprehensive marketing localization...

Localization Insights

Global content strategy

December 16 , 2025 | 5 min

Global Content Strategy: How to Scale Content for 100+ Markets in 2026

Corinne Sharabi The digital landscape of 2026 demands more than a one-size-fits-all approach to content. As businesses expand their reach across borders, the ability to scale content effectively for diverse markets has become a...

Everything Translation

How is AI changing the translation industry

December 16 , 2025 | 7 min

How is Artificial Intelligence Changing the Translation Services Industry?

Adria Crangasu Artificial intelligence is rapidly changing the world as we know it. One area where artificial intelligence is becoming increasingly important is the translation services industry. Translation tools and software are now more...

Localization Insights

best ways to apply machine translation ai

November 5 , 2025 | 6 min

Top Applications of Machine Translation in Modern Global Communication

Fouad Habash For businesses pursuing international growth, MT offers practical solutions to challenges in global communication, content management, and customer engagement. This article explores the most impactful applications of machine translation in modern business...

Localization Insights

product localization strategy

November 5 , 2025 | 8 min

Product Localization Strategy: How to Make It Work and Scale Globally

Adria Crangasu In an increasingly connected global marketplace, businesses now face both tremendous opportunities and formidable challenges in international expansion. At the heart of successful global scaling lies product localization, the strategic adaptation of...

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