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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Corinne Sharabi Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
ROI of localization Localization Insights December 16 , 2025 | 7 min

The ROI of Localization: Measuring Impact with Metrics That Matter

 Localization is no longer a nice-to-have expense; it's a strategic investment that directly impacts your bottom line. Yet many businesses struggle to quantify the return on their localization efforts, making it difficult... Read More arrow-right
Localization Insights Localization in Marketing December 16 , 2025 | 6 min

Localization in Marketing: How Global Brands Drive 3X Conversion with Cultural Adaptation

Corinne Sharabi In an increasingly connected global marketplace, the gap between good and great marketing often comes down to one critical factor: localization. The data is compelling, brands that invest in comprehensive marketing localization...
Localization Insights Global content strategy December 16 , 2025 | 5 min

Global Content Strategy: How to Scale Content for 100+ Markets in 2026

Corinne Sharabi The digital landscape of 2026 demands more than a one-size-fits-all approach to content. As businesses expand their reach across borders, the ability to scale content effectively for diverse markets has become a...
Everything Translation How is AI changing the translation industry December 16 , 2025 | 7 min

How is Artificial Intelligence Changing the Translation Services Industry?

Adria Crangasu Artificial intelligence is rapidly changing the world as we know it. One area where artificial intelligence is becoming increasingly important is the translation services industry. Translation tools and software are now more...
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Localization Insights best ways to apply machine translation ai November 5 , 2025 | 6 min

Top Applications of Machine Translation in Modern Global Communication

Fouad Habash For businesses pursuing international growth, MT offers practical solutions to challenges in global communication, content management, and customer engagement. This article explores the most impactful applications of machine translation in modern business...
Localization Insights product localization strategy November 5 , 2025 | 8 min

Product Localization Strategy: How to Make It Work and Scale Globally

Adria Crangasu In an increasingly connected global marketplace, businesses now face both tremendous opportunities and formidable challenges in international expansion. At the heart of successful global scaling lies product localization, the strategic adaptation of...
Localization Insights website localization professional November 4 , 2025 | 7 min

Why You Need Website Localization Professionals: Key Roles, Skills, and Benefits for Global Growth

Adria Crangasu True global success requires comprehensive website localization, adapting your entire digital presence to meet the technical, cultural, and business requirements of each target market.
Localization Insights product localization November 4 , 2025 | 7 min

Product Localization Benefits: How Going Local Drives Global Growth

Corinne Sharabi Product localization, the process of adapting your offerings to meet the specific cultural, linguistic, and functional needs of target markets, has emerged as a critical differentiator between companies that merely enter global...
Localization Leaders October 17 , 2025 | 6 min

Localization Leaders: Yoram Pollack on Why Localization Needs a Rebrand

Corinne Sharabi In this episode of Localization Leaders, BLEND CEO Yoav Ziv sits with veteran product marketer Yoram Pollack to unpack how localization fits inside a strategic content creation flow, why the term “localization”...
Localization Insights LLMs for translation September 25 , 2025 | 5 min

Which LLM Is Best for Translation?

Fouad Habash Large Language Models (LLMs) are reshaping how we think about machine translation. Unlike traditional systems that rely on phrase-based mapping or rigid statistical rules, LLMs leverage vast neural networks and training data...
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