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Localization Insights December 27 , 2023 | 9 min

Elevating Brands Through Multicultural Marketing 

 For a brand to succeed in a multicultural market, forging genuine connections with consumers is essential. Sadly, many brands are neglecting significant consumer segments that don’t neatly align with their majority audience.... Read More arrow-right
Localization Leaders December 20 , 2023 | 7 min

Key Insights from Localization Leaders: 2023 Round-Up 

Corinne Sharabi With each passing year, the localization industry continues to evolve with developments in AI technology and an increasing emphasis on global accessibility. Through our Localization Leaders series, we’re able to capture wisdom...
Localization Insights December 20 , 2023 | 3 min

2023 Year in Review: Top Localization Content of the Year

Corinne Sharabi In the ever-expanding landscape of the localization industry, keeping up-to-date is key as new technologies, trends, and applications emerge. Throughout 2023, we shared webinars, eBooks, podcasts, blogs, and social media posts covering...
Localization Leaders December 20 , 2023 | 5 min

Localization Leaders: Meet Payoneer’s Galyna Margolin

Corinne Sharabi For our last Localization Leaders interview of the year, we were joined by Galyna Margolin, Senior Localization Project Manager at Payoneer. Payoneer is a cross-border business payment platform, enabling entrepreneurs, freelancers, and...
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Everything Translation December 16 , 2023 | 6 min

Literary Vs. Technical Translations

Liraz Postan A professional translator must also be an excellent writer, due to the fact that it’s their responsibility to ensure that the final translated document is accurate and easy to read.
Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion? 

Corinne Sharabi There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local...
Everything Translation November 29 , 2023 | 9 min

What is a Translation Management System: Definition, Features, and Benefits 

Adria Crangasu A translation management system (TMS) is an indispensable part of the localization and translation process. Sometimes referred to as translation management software, these systems simplify the translation process and make it far...
Localization Leaders November 28 , 2023 | 7 min

Localization Leaders: Meet Subway’s Carrie Fischer

Corinne Sharabi This month, we sat down with Carrie Fischer, Globalization Services Manager at Subway and President of Women in Localization. Subway is an American multinational fast-food restaurant franchise and the largest quick-serve restaurant...
Localization Insights November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

Liraz Postan Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make...
Localization Insights November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Corinne Sharabi Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
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