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Localization Insights February 12 , 2024 | 10 min

How Influencers Can Perfect Video Content Localization Strategy 

 The power of the influencer is undeniable. More brands than ever are turning to influencers to ignite their marketing efforts and target new consumers. Unsurprisingly, influencer marketing is becoming an increasingly lucrative... Read More arrow-right
Localization Insights February 7 , 2024 | 6 min

Multilingual Customer Support Chat Functions 

Kateryna Ostapenko In an increasingly connected digital world, it’s easier than ever for businesses to start thinking about global expansion. However, international outreach isn’t always straightforward. Adapting content and localizing content for linguistic and...
Localization Insights February 5 , 2024 | 12 min

How does AI Translation Work + Best AI Translation Tools (2025)

Adria Crangasu AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Localization Leaders January 29 , 2024 | 9 min

Localization Leaders: Meet AppsFlyer’s Debora Cohen

Corinne Sharabi We’re kicking off our 2024 edition of our Localization Leaders series with Debora Cohen, AppsFlyer’s Head of Localization. AppsFlyer is a mobile marketing analytics and attribution platform that serves businesses around the...
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Everything Translation January 18 , 2024 | 3 min

Real-time AI Voice Translations – Are They Good Enough?

Corinne Sharabi At their recent Unpacked launch event, Samsung announced it’s new AI-powered Live Translation feature for it’s Galaxy S24 smartphones, allowing users to translate their phone call conversations in real-time in up to...
Localization Insights January 16 , 2024 | 1 min

Talking TMS with Lauren from XTM

Corinne Sharabi In our latest episode of Talking TMS, we spoke to XTM's Strategic Partner Manager, Lauren Johnston. XTM Cloud is a cloud-native translation management system that helps teams deliver content localized into multiple...
Localization Insights January 14 , 2024 | 7 min

What are the Benefits of Dubbing YouTube Videos?

Corinne Sharabi If YouTube videos make up a significant slice of your content slate, you’re probably wondering how to increase engagement levels. Keeping on top of trends, channel collaborations, and audience interaction can go...
Localization Insights January 10 , 2024 | 13 min

2023 Localization Hall of Fame: Top Localized Assets of the Year

Corinne Sharabi A collection of the best and most impactful localized assets of the year.​ As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading...
Localization Insights January 8 , 2024 | 8 min

What is Effective Marketing Transcreation

Corinne Sharabi If you want your global marketing efforts to succeed, you need to understand the difference between transcreation and translation. There will also be a place for traditional translation, but if you lean...
Localization Insights December 29 , 2023 | 10 min

Choosing Wisely: Closed Captioning vs Subtitles 

Corinne Sharabi Are you thinking of closed captioning to your marketing assets or looking to add subtitles to YouTube video content? At first glance, these two things seem pretty interchangeable. However, delve a little...
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