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Localization Insights March 5 , 2024 | 9 min

What is a Market Expansion Strategy and How Do You Build One? 

 Eventually, every successful business is going to have to think about expansion. For many companies, it’s the only way to achieve continued business growth. For others, it’s the only way to stop... Read More arrow-right
Localization Insights March 5 , 2024 | 7 min

What Are Localization Services? 

Corinne Sharabi If you’ve already outgrown your existing market, it’s time to start looking at new ones. No matter how good your product is, you can’t simply transplant it from one territory into another...
Localization Insights March 3 , 2024 | 7 min

Localization vs. Internationalization

Adria Crangasu If you’re thinking about global expansion, you’ll need to think beyond basic translation. Internationalization and localization are two key processes that you’ll need to consider when adapting software for a new market....
Localization Insights February 29 , 2024 | 8 min

The Expert Marketer’s Guide to Multi-Market Expansion

Corinne Sharabi One of the biggest challenges that affiliate marketers and website owners face is the over-supply of English language content available online. For the most lucrative affiliate markets - business software, financial products,...
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Localization Insights February 21 , 2024 | 3 min

Big News: Welcoming Manpower Language Solutions to BLEND!

Corinne Sharabi In line with our continued commitment to removing cross-border barriers for global brands, I am proud to share that BLEND has now acquired Manpower Language Solutions (MLS), Israel’s leading localization provider since...
Localization Insights February 14 , 2024 | 9 min

Understanding the Power of Product Localization Strategy

Corinne Sharabi Product localization is a key to any brand thinking seriously about global growth. A piece of software, app, or online platform isn’t necessarily universal. It needs to be adapted to accommodate the...
Localization Insights February 12 , 2024 | 10 min

How Influencers Can Perfect Video Content Localization Strategy 

Corinne Sharabi The power of the influencer is undeniable. More brands than ever are turning to influencers to ignite their marketing efforts and target new consumers. Unsurprisingly, influencer marketing is becoming an increasingly lucrative...
Localization Insights February 7 , 2024 | 6 min

Multilingual Customer Support Chat Functions 

Kateryna Ostapenko In an increasingly connected digital world, it’s easier than ever for businesses to start thinking about global expansion. However, international outreach isn’t always straightforward. Adapting content and localizing content for linguistic and...
Localization Insights February 5 , 2024 | 12 min

How does AI Translation Work + Best AI Translation Tools (2025)

Adria Crangasu AI translation goes well beyond standard machine translation which directly translates every word, often leading to serious misunderstandings. Instead, AI tools can understand phrases, tones of voice, complex sentence structures, and even...
Localization Insights January 16 , 2024 | 1 min

Talking TMS with Lauren from XTM

Corinne Sharabi In our latest episode of Talking TMS, we spoke to XTM's Strategic Partner Manager, Lauren Johnston. XTM Cloud is a cloud-native translation management system that helps teams deliver content localized into multiple...
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