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Localization Insights January 14 , 2024 | 7 min

What are the Benefits of Dubbing YouTube Videos?

 If YouTube videos make up a significant slice of your content slate, you’re probably wondering how to increase engagement levels. Keeping on top of trends, channel collaborations, and audience interaction can go... Read More arrow-right
Localization Insights January 10 , 2024 | 13 min

2023 Localization Hall of Fame: Top Localized Assets of the Year

Corinne Sharabi A collection of the best and most impactful localized assets of the year.​ As 2023 begins, we wanted to first summarize the past year and celebrate the localization industry’s growth before heading...
Localization Insights January 8 , 2024 | 8 min

What is Effective Marketing Transcreation

Corinne Sharabi If you want your global marketing efforts to succeed, you need to understand the difference between transcreation and translation. There will also be a place for traditional translation, but if you lean...
Localization Insights December 29 , 2023 | 10 min

Choosing Wisely: Closed Captioning vs Subtitles 

Corinne Sharabi Are you thinking of closed captioning to your marketing assets or looking to add subtitles to YouTube video content? At first glance, these two things seem pretty interchangeable. However, delve a little...
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Localization Insights December 27 , 2023 | 9 min

Elevating Brands Through Multicultural Marketing 

Corinne Sharabi For a brand to succeed in a multicultural market, forging genuine connections with consumers is essential. Sadly, many brands are neglecting significant consumer segments that don’t neatly align with their majority audience....
Localization Insights December 20 , 2023 | 3 min

2023 Year in Review: Top Localization Content of the Year

Corinne Sharabi In the ever-expanding landscape of the localization industry, keeping up-to-date is key as new technologies, trends, and applications emerge. Throughout 2023, we shared webinars, eBooks, podcasts, blogs, and social media posts covering...
Localization Insights November 30 , 2023 | 8 min

What is a Transnational Strategy and How Can It Drive Global Expansion? 

Corinne Sharabi There are several strategies available to brands with an eye on global expansion. Transnational strategy is just one of these. While a transnational strategy can accommodate the specific needs of a local...
Localization Insights November 28 , 2023 | 10 min

Discovering the Benefits of International SEO

Liraz Postan Thanks to the internet, we live in an increasingly connected world. For brands, this provides endless scope for expansion. However, penetrating new markets isn’t without its pitfalls. If you want to make...
Localization Insights November 28 , 2023 | 10 min

The Ultimate Guide to Navigating International Corporate Culture

Corinne Sharabi Much of our economy is now global in scale. Successful local businesses quickly outgrow their original market and can only move forward on an international scale by reaching out to customers in...
Localization Insights November 20 , 2023 | 3 min

2025 Holiday Gift Guide for Global Growth Teams

Corinne Sharabi The holiday season is here, and if you’re looking for the perfect last-minute gift ideas for globalization, international marketing, localization, or growth teams, we’ve got just the gift guide for you. This...
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