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Popular Posts

Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
BLEND podcast localizing pleasure products LELO Podcasts & Videos November 1 , 2022 | 1 min

Podcast: How to Localize Luxury Pleasure Products (and Have Fun Doing It)

 In episode 2 of the BLEND podcast show, we are joined by Petra Petrušić, Localization program manager at LELO, a luxury pleasure brand. We discuss the challenges of localizing LELO's special products... Read More arrow-right
Localization Insights best audio post-production tips October 26 , 2022 | 5 min

10 Essential Audio Post-Production Tips

Mike Hayhurst Whether watching an episode of your favorite series or listening to a podcast, audio quality plays a critical role in the overall experience. An audio mix overseen by professionals helps your audience fully...
Podcasts & Videos BLEND podcast gendered language October 23 , 2022 | 1 min

Podcast: Gendered Language and How Language History Affects Our Daily Lives

Roni Levin In our first episode of the BLEND Podcast Show, we host Linguists Daniel Midgley and Hedvig Skirgård, founders and hosts of "Because Language," a podcast about linguistics, the science of language. Together...
Localization Insights best localization podcasts October 3 , 2022 | 2 min

Best Localization Podcasts for Global Businesses

Corinne Sharabi With over 387.4 million global podcast listeners and counting in 2022, there’s no question that podcast popularity is growing each year. And for good reason! Podcasts are a hands-free and fun way...
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Everything Translation literal translation October 3 , 2022 | 3 min

Literal Translation vs. Conveying the Sense of the Text

Liraz Postan Also called as direct translation which is found in everyday usage, literal translation means to render the text from one form the first language to another.
Localization Insights Holiday sale season localization September 29 , 2022 | 6 min

How to Localize Your Holiday Marketing for Global Audiences

Corinne Sharabi With October around the corner, the holiday season is coming up and it’s time to lock in your campaigns for the end of the year. Get the most out of the 2022...
Localization Insights US market localization for startups September 22 , 2022 | 5 min

The Biggest Barriers for Startups Entering the American Market

Ira Kay For many international startups, the American market is typically the natural first choice for expansion. Not only is the US the largest economy in the world, the country also represents the largest...
Localization Insights Localization in the Travel Industry September 6 , 2022 | 5 min

Localization in the Travel Industry: Best Strategies for Global Presence

Michael Piorkowski The travel industry is back and stronger than ever. Just a little over half a year into 2022, a real sense of optimism has returned to the tourism sector. According to the...
Everything Translation fictional language game of thrones house of the dragon August 18 , 2022 | 3 min

Fictional Language Creation in "Game of Thrones"

Corinne Sharabi With the premiere of the long-awaited "Game of Thrones" prequel, "House of the Dragon," coming this Sunday, August 21, we realized it was time to brush up on our GOT languages before...
Localization Insights recession proof localization strategy August 15 , 2022 | 5 min

5 Ways to Recession Proof Your Localization Strategy and Execution

Ira Kay If you’re a localization manager right now, you’re probably being asked to do a lot with very little. The current state of the markets has led to mass layoffs and budget cuts....
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