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Eight Reasons Why Foreign Companies Fail in China
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Most Popular
Chinese Market
June 6 , 2020 | 4 min
3 Obstacles Chinese Gaming Companies Face When Going Global
Ann Chen
With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends
May 10 , 2021 | 5 min
The Gaming Localization Boom: What Role Did COVID-19 Play?
Ann Chen
In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders
May 13 , 2021 | 7 min
Localization Leaders: Meet Debora Cohen
Shira Pik-Nathan
Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Chinese Market
June 2 , 2022 | 6 min
Eight Reasons Why Foreign Companies Fail in China
Ann Chen
With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...
Multi-market Spotlight
April 12 , 2022 | 6 min
Localizing for the Brazilian Market
Matt Strach
With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size...
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Multi-market Spotlight
January 22 , 2020 | 3 min
Pros & Cons of Hiring Employees
Liraz Postan
Hiring an employee has both positive and negative outcomes for small businesses.
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