Eight Reasons Why Foreign Companies Fail in China

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gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Industry Trends

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Localization Leaders

Debora Cohen localization leader appsflyer

May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...

8 Reasons Why Foreign Companies Fail in China

June 2 , 2022 | 6 min

Eight Reasons Why Foreign Companies Fail in China

Ann Chen With the largest population in the world and a booming spending power, it’s clear why China is a tempting market for any company. China's middle class expanded from 3.1% of the population...

Multi-market Spotlight

April 12 , 2022 | 6 min

Localizing for the Brazilian Market

Matt Strach With its huge size and population of over 200 million people, Brazil is one of Latin America's strongest economies. In fact, at the end of 2021, it had the largest market size...

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Multi-market Spotlight

pros and cons of hiring employees

January 22 , 2020 | 3 min

Pros & Cons of Hiring Employees

Liraz Postan Hiring an employee has both positive and negative outcomes for small businesses.

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