Tag: Product localization
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Localization Insights June 6 , 2020 | 4 min
3 Obstacles Chinese Gaming Companies Face When Going GlobalAnn Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights May 10 , 2021 | 5 min
The Gaming Localization Boom: What Role Did COVID-19 Play?Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders May 13 , 2021 | 7 min
Localization Leaders: Meet Debora CohenShira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Localization Insights June 5 , 2023 | 8 min
App Localization: What It Is & The Best Localization AppsLocalizing websites is all well and good, but if you're serious about international expansion, you'll need to start thinking seriously about app localization. More than 86% of the global population uses a... Read More
Localization Leaders May 21 , 2023 | 8 min
Localization Leaders: Meet Spotify’s Mercedes KrimmeCorinne Sharabi This month, we sat down with Mercedes Krimme, Product Localization Manager at Spotify. Spotify is a digital music, podcast, and video streaming service that gives users access to content from creators all...
Localization Insights April 13 , 2023 | 2 min
Expert's Guide: How to Successfully Launch a Multimarket ProductCorinne Sharabi The digital age is truly an international one. The internet overcomes borders, allowing businesses to easily access new markets and expand their operations. Even small to medium-sized businesses can get in on...
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