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Localization Insights gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Localization Insights gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Corinne Sharabi Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Blend - Chat AI Localization Insights September 16 , 2024 | 8 min

Tools and Technologies for Multilingual Customer Support 

 In the online age, it’s easier than ever for companies to become global enterprises. However, no matter how firmly entrenched you are in a particular market, customer support can make or break... Read More arrow-right
Localization Insights February 7 , 2024 | 6 min

Multilingual Customer Support Chat Functions 

Kateryna Ostapenko In an increasingly connected digital world, it’s easier than ever for businesses to start thinking about global expansion. However, international outreach isn’t always straightforward. Adapting content and localizing content for linguistic and...
Localization Insights August 28 , 2023 | 8 min

AI Multilingual Customer Support: Why You Need It

Adria Crangasu Many companies are now long beyond borders to protect the bottom line. Whether it’s reduced consumer spending power at home or increasing competition from saturated markets, there are plenty of reasons why...
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