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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Everything Translation How Global Brands Can Thrive Post Corona July 26 , 2020 | 4 min

How Global Brands Can Thrive Post Corona

Atara Braun As countries focus on their local citizens, is global business going to be an additional casualty of COVID-19?
Everything Translation Localization Mistakes July 2 , 2020 | 5 min

Stop Making These Top Ten Localization Mistakes

Ira Kay To ensure your brand's global reputation, you’ll want to steer clear of these common localization mistakes.

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Everything Translation Translation Memory Software Advantages and Disadvantages June 20 , 2020 | 3 min

Translation Memory Software: Pro's and Con's

Liraz Postan Prior to discussing the merits and pitfalls of utilizing translation memory software, it is imperative to understand precisely what this technology is able to do.
Everything Translation Brand Needs to Engage in Localization May 15 , 2020 | 2 min

Why Your Brand Needs to Engage in Localization

Nir Sabato Localization is the open door that gets your brand’s foot into new markets around the globe.
Everything Translation learning foreign language May 3 , 2020 | 3 min

The Advantages of Learning Foreign Language Online

Liraz Postan The best way to learn a language is often to do so online at a web site as opposed to a traditional classroom.
Everything Translation Great Apps for Translators April 16 , 2020 | 3 min

Great Apps for Translators

Liraz Postan The number of apps available on the market today is simply staggering: we understand the Google Play Store currently has more than 1 million apps!
Everything Translation Making a perfect Translators CV March 2 , 2020 | 3 min

How to Write a Perfect Translator's CV

Liraz Postan A CV is just as useful for a freelance translation pro as it is for someone seeking a salaried job.
Everything Translation Bosnian Grammar February 17 , 2020 | 2 min

Bosnian Grammar

Liraz Postan On the one hand if that were true I’d have a lot more free time on my hands, but on the other hand that would also mean that anyone – or any...
Everything Translation Translation, and ‘False Friends February 16 , 2020 | 2 min

Translation, and ‘False Friends’

Liraz Postan False friends are letters in two alphabets or words in two languages that sound or look similar, but greatly differ in meaning.
Everything Translation February 15 , 2020 | 3 min

Is It Important to Translate People’s Names?

Liraz Postan Increasingly, translating names from one language to another is viewed as a basic human right and not simply a polite nicety.
Everything Translation How to Translate Idioms and Realia February 15 , 2020 | 2 min

How to Translate Idioms and Realia

Liraz Postan The term realia refers to a local word or phrase that doesn’t translate because there is no obvious equivalent in the target language – and there are several strategies for handling them.

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