Yair-Leadership-Series - Talking Enterprise Localization and CEO Lessons
Podcasts & Videos

Leadership Series: Talking Enterprise Localization and CEO Lessons with Yair Tal

Podcasts & Videos

Over the last 18 months, BLEND CEO Yair Tal oversaw a company rebrand, witnessed a (continuing) evolution in the media and technologies that matter in the localization industry, and steered our company through large-scale team and geographic expansion.

In this three-part interview series, we get his thoughts on what makes BLEND different, how localization is changing, and his goals for the company in the coming years.

Part 1: Building BLEND

Any time [clients and talent] speak directly, quality goes up immediately. We see our customers speaking with translators, with voice artists, we see them speaking on Zoom calls… it makes everything so clear to understand.

Part 2: The Future of Localization

The more we dive into the product side of the business, and the more we’re able to add technology to our platform that will solve the next pain to our customers… then I know it’s a long-term relationship.”

Part 3: CEO Experiences

When you sell something, you need to sell it externally to customers, but also internally so the team will support you. You need product, R&D, operations… many people who will be engaged and run with you to win the next challenge.

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Matt Strach

As BLEND’s Enterprise Marketing Lead, Matt brings 13 years in the audio and video production industries to help businesses execute successful voice and video localization campaigns.


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