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BLEND in the News
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November 21 , 2022
BLEND CRO Details Pricing Strategies for a Difficult Economy
VENTEUR spoke with Daniel Gray about how to properly price products and services. Gray has spent over 20 years in the localization industry. Now Chief Revenue Officer at BLEND Localization, a tech-powered...
November 15 , 2022
BLEND Marketing Lead Discusses 2022 Localization Trends
Today, a truly global marketplace is fast accelerating its use of the internet and online spending habits, which is inherently increasing the necessity for high-quality digital content and translation services.
October 18 , 2022
BLEND Sr. Director of Voice Discusses Talent Payment and Management in Video Games
While not involved with Bayonetta 3, the game has put voice actor compensation in the spotlight. In this article, BLEND's Mike Hayhurst discusses how to create clear expectations between talent and client.
September 21 , 2022
BLEND Localization Launches 'First-Stamp' - $100K Geo-Expansion Program for Global Saas Startups
BLEND Localization, the leading end-to-end localization platform for global brands, today announced the launch of its new, risk-free localization program 'First-Stamp' to help startups accelerate their geo-expansion plans. In line with BLEND's...
September 15 , 2022
BLEND considers localisation "non-negotiable" in current gaming market
A new case study by localisation company Blend has been released, exploring the value of localising gaming brands and analysing SimilarWeb’s data report from July 2022. Among the top gaming websites, many...
September 1 , 2022
BLEND CMO Discusses Localization Trends
The more people who can access and understand your content and marketing materials, the more engagement you’ll see. In an effort to understand how large brands are making content more accessible to...
August 30 , 2022
$198 BN Global Gaming Market Will Double by 2027 and BLEND’s Study Shows...
“Going global is paramount for brands in sectors like gaming,” says Yair Tal, CEO of BLEND. “Given that the market is competitive and top gaming brands have used localization strategies and techniques...
August 24 , 2022
The Role of Localization in the Fashion Industry
Globalization, fast fashion, and heightened accessibility have given global consumers the freedom to shop outside of their local box. But now, retailers need to ensure they can take on the challenge of...
August 22 , 2022
TechRound: A Chat with Yair Tal, CEO at Localization Platform: BLEND
BLEND is an end-to-end localization platform for global brands seeking to increase multimarket revenue and build deeper relationships with new audiences. We harness the power of AI-driven technologies and a global community...
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