5 Tips to Become a Successful Translator
If you’ve been working as a translator for some time now, you’ve probably gotten into the swing of things. You may be working with us at BLEND, perhaps you’ve done some work with an agency or two – and now you’re ready to truly step up your game and gain further success in your career.
Well, we have some good news, it’s not entirely too difficult to level up your success. It takes a bit of time and effort – like all good things. But with time, you’ll see the benefits behind your efforts. Here are 5 quick tips that will help you become a successful translator.
1. Get Yourself Online
If you haven’t yet, get online and create an account on platforms such as Linkedin for networking and BLEND for finding quality work at scale.
Your Linkedin profile should demonstrate your skills, services, and expertise. Next, add users and follow businesses to connect yourself to the people within your industry. To get seen by companies, team leads, and recruits, it’s best to get some activity going on your account– post weekly or biweekly and engage with other users (this is how you’ll get the algorithm to work in your favor). Over time, companies, team leads and recruiters alike will contact you– making it even easier for you to gain traction and be known within your chosen field or industry.
There are also platforms like BLEND that connect clients directly to talent. When you join BLEND, you’ll be connected to clients seeking end-to-end localization service providers. You can even expand your services to include editing, proofreading, writing, and transcription, in addition to translation.
Having yourself an account on either platform is the key to your success as a translator. These are places where you can showcase your offers, skills, and services and make connections.
2. Set up the Right Profile and Bio
When writing your bio, be catchy in your own personal way, yet remain informative and to the point. In essence, your bio should contain a short summary of who you are, what you offer, and why you’d be the right choice for a client’s needs. This is the place you highlight your experience, expertise, and professional knowledge.
You may also add a list of services you’re experienced in on your profile, or attach a professional headshot of yourself, so potential team leads and recruiters can get to know the face behind the content– it’s also professional and common practice for online freelance platforms.
3. Tap into Social Media Advertising
To maximize your chances of being found on the internet, you must make yourself practically omnipresent on social media. And not simply by having an online account– consider using platforms like LinkedIn, Facebook, Instagram, Twitter, TikTok (just to name a few) to run your own advertising campaigns. Decide which platform is best suited for you, your services, and your market, then set up your accounts and start creating some content and engaging with others. It’s important to get some activity going on your accounts before hitting the ground running with any advertising – people want to see that you’re an actual person you can build trust.
Now, while this may seem like a lot of work, you don’t necessarily have to post on your profiles constantly. You can look at social media simply as an important advertising tool and a convenient means of reach to potential clients and any onlookers. On these accounts, you should be sure to include a link to your online portfolio or website– bringing us to our next point.
3. Create an Attractive Online Portfolio
If you want your clients to truly know the extent of your experience, skills, and services, putting together an online portfolio is your best bet. You can either opt for attaching the portfolio on a hosting site or, even better, create your own website. The latter will make you stand out as a professional, and it gives you the freedom to organize your portfolio in more creative, attention-grabbing ways.
You’ll want to include any information that will be useful for attracting clients, so feel free to mention and describe all the services you offer and make a more detailed list of your skills and past experiences. While writing these things down, it’s quite smart to use keywords related to your area of expertise as a way to get more online traffic.
4. Ask for Referrals and Reviews
Once you’ve had your first few happy clients, it’s a good idea to ask them to write a short review or recommendation for your work that you can attach to your online portfolio (i.e. personal website) as well as your online accounts. This shows onlookers and potential clients that you are a trustworthy professional that will provide quality work.
Another way of using referrals to your benefit is to communicate and cooperate with your colleagues. So if, for example, a colleague of yours is fully booked but has a client that needs content that you can provide, instead of just turning this client down– they can refer them to you. This also establishes healthy teamwork and is beneficial to you, the client, and your colleagues, as you can return the favor and potentially refer clients to them in the future.
5. Practice Professional and Friendly Communication
When a client contacts you, there are a few things to consider regarding how you should communicate with them. You should be respectful and professional, so clients know your character.
Further, asking the right questions is always encouraged, as it is a way to gain more knowledge about the projects you will be commissioned to work on. On the other hand, you should also be willing to answer some as well. Be prepared for any inquiries your buyers may have about your work and respond in an understandable manner. And always remember to be true to your words and deliver what you promise.
Utilizing these tips correctly and adding a bit of creativity into the way you present yourself and your services online will help you gain traction and continue your journey to becoming a successful translator.
The most important thing to remember is to strive to be the best at what you do and make that effort be seen. And while getting clients is one thing, keeping them is another– you keep and acquire new clients by having a professional, eager-to-please attitude while consistently delivering quality content!