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Product Updates

BLEND has acquired GM Voices

June 15 , 2021 | 6 min

Big news: BLEND has acquired GM Voices!

Yair Tal Atlanta-based GM Voices, founded in 1985, is a global leader in professional voice-over solutions for all voice-enabled technologies, applications, and markets. We couldn’t be happier to welcome the talented GM Voices team...

Localization Leaders

June 7 , 2021 | 6 min

Localization Leaders: Meet Renato Beninatto

Atara Braun This month, we spoke with Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, a market research and international consulting company that provides clients with the insights they need to succeed on a...

gamer

June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.

Industry Trends

gaming localization covid

May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...

Chinese Companies Going Global

March 16 , 2021 | 4 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....

Everything Translation

App Store Optimization

November 17 , 2020 | 4 min

Why Localization is Critical for ASO

Ishay Givon People around the world are spending more and more time on their phones, and apps are becoming more popular as a result. How do you ensure your app can compete in this...

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