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What is eLearning Localization and Why Does it Matter? 
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Chinese Market gamer June 6 , 2020 | 4 min

3 Obstacles Chinese Gaming Companies Face When Going Global

Ann Chen With a little strategizing and the right localization team, Chinese gaming companies can turn their problems into profits.
Industry Trends gaming localization covid May 10 , 2021 | 5 min

The Gaming Localization Boom: What Role Did COVID-19 Play?

Ann Chen In a lot of ways, Covid-19 was a boon for gamers and video game developers, including localization professionals. However, the huge increases in gameplay and sales also increased the ever-present challenges of...
Localization Leaders Debora Cohen localization leader appsflyer May 13 , 2021 | 7 min

Localization Leaders: Meet Debora Cohen

Shira Pik-Nathan Meet Debora Cohen, Head of Localization for the Marketing Department at AppsFlyer, the global attribution leader. With a fascinating multicultural background, localization was a natural career move for the Spanish native. We...
Industry Trends What is eLearning Localization blog June 7 , 2022 | 6 min

What is eLearning Localization and Why Does it Matter? 

Ishay Givon The 21st century has seen a vast shift in the way people communicate globally, which was further accelerated by COVID. Virtual, on-demand training videos, modules, and slideware have become even more important...
Chinese Market Chinese Companies Going Global March 16 , 2021 | 4 min

Breaking Barriers: How Chinese Companies Overcome Challenges When Going Global

Ishay Givon The need for localization runs deep, often becoming relevant when you least expect it. Even the process of globalization itself takes on local flavors and is shaped by a company’s home culture....

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Everything Translation App Store Optimization November 17 , 2020 | 4 min

Why Localization is Critical for ASO

Ishay Givon People around the world are spending more and more time on their phones, and apps are becoming more popular as a result. How do you ensure your app can compete in this...

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