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Localization is the process of modifying content or products for an audience in a specific country or region. Localization goes beyond translation to adapt to cultural nuances and preferences. It also includes an adaptation of elements such as graphics, currency, formatting, and legal requirements.
If you need it, we can do it. Our professional localization services include everything from website localization and international SEO, to multilingual content creation and voice-overs. If you’re not sure where to start, or what can be done to improve your current localization efforts, we can provide a Local Insight Report to assist you with targeted and actionable recommendations to improve your growth and localization.
At BLEND, we pride ourselves on the ability to give each client the attention expected of a boutique LSP, while still handling projects at scale. We blend the power of our global network of talented human translators with the best machine translation technology and integrations to provide the highest-quality localization services. Our account managers hand-pick localization experts for each client with the right experience and expertise for the job, and assist with choosing the right technologies. Our ‘MyTeam’ feature even allows you to work with the same linguists on a regular basis to ensure consistent, on-brand translation and localization.
Good localization will help you resonate with your target audience. Using language, imagery, and ideas that fit cultural preferences, and researching consumer habits and expectations in the region, will help you boost your brand image and make your business competitive in local markets.
We are able to translate websites at scale using our custom API and integrations with WPML, Drupal, and Wix. Our multiple CAT tools and TMS integrations also make it easy for us to handle any updates you make to your content on a regular basis.